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MTV Video Music Award – International Viewer's Choice


MTV's International Viewer's Choice awards honored the best music videos as voted for by the audiences of MTV's channels around the world. They were given out every year during the VMAs from 1989 to 2003.

The first International Viewer's Choice Awards were given out in 1989, with viewers in Europe, Japan, and Latin America choosing their favorite videos for that year. The following year, MTV viewers in Australia and Brazil also received the chance to vote for their favorite video of 1990, and in 1991 viewers from Asia followed suit. From then on, the International Viewer's Choice awards became a fixture of the MTV Video Music Awards and were handed out every year until 2003, when MTV Australia and MTV Brasil crowned their last winners.

The International Viewer's Choice Award for MTV Asia was given out every year from 1991 to 1998, save for 1994. As MTV's influence over Asia increased, different countries broke off from MTV Asia and got their own local MTV channels. Subsequently, each new Asian MTV channel also received a separate Viewer's Choice category, namely MTV Mandarin (China and Taiwan) in 1995, MTV India in 1996, and MTV Korea in 1999. In 1999, with a much smaller pool of member countries, this award became the International Viewer's Choice Award for MTV Southeast Asia.

The two biggest nominees in this category are Indus Creed from India and Dewa 19 from Indonesia, both of whom are the only artists in the award's history to receive two nominations. However, Indus Creed managed to at least score a win in 1993, while Dewa 19 went away empty-handed both times. Also, while there is no real big winner for this award, as no artist has won it more than once, Indonesia does claim the distinction of being the only country to have produced multiple winners for this category, while Thailand is the only country to have had at least one nominated artist per year of this award's existence.


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