MTV Australia
| MTV | |
|---|---|
MTV logo
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| Launched | 14 June 1996 |
| Owned by | VIMN International |
| Picture format | 576i (SDTV 16:9,4:3) |
| Audience share | 0.6% (January 2010, ) |
| Country | Australia |
| Language | English |
| Broadcast area | Australia, New Zealand |
| Formerly called | ARC Music Channel (prior to 20 March 1997) |
| Sister channel(s) |
MTV Dance MTV Music Nickelodeon Nick Jr. |
| Website | www.mtv.com.au |
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Availability
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| Satellite | |
| Foxtel | Channel 124 |
| Austar | Channel 124 |
| SKY TV | Channel 14 |
| Cable | |
| Optus TV | Channel 124 |
| Foxtel | Channel 124 |
| Neighbourhood Cable | Channel 27 |
| TransACT | Channel 251 |
| InHome TV | Channel 014 |
| IPTV | |
| Fetch TV | Channel 119 |
| Foxtel Play | Channel 124 |
| Streaming media | |
| Foxtel Go | Channel 124 |
| MTV | |
|---|---|
| Genre | Music Videos |
| Presented by | Richard Wilkins |
| Country of origin | Australia |
| Original language(s) | English |
| No. of seasons | 6 |
| Release | |
| Original network | Nine Network |
| Picture format | 576i (SDTV 4:3) |
| Original release | 1987 – 1993 |
MTV is a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by parent company Viacom International Media Networks headquartered in London with a local office in Sydney.
The "MTV" brand was launched in Australia during April 1987 as a music program on the free-to-air Nine Network. The program was hosted by Richard Wilkins and aired late on Friday and Saturday nights for its full six-year run. The program presented a mixture of music videos, artist interviews and music segments and relied heavily on imported American content. Unlike its Australian counterparts such as ABC TV's Rage and Network Ten's Video Hits, its focus was predominantly rock and pop music and the program rarely played dance, rap or Rhythm and blues music. The program was discontinued in 1993 when Nine chose not to renew the licence with Viacom. Nine said the axing was due to high production and licensing costs. Saul Shtein brought MTV to Australia with Richard Wilkins.
"ARC Music Television", owned by Austereo, was launched three years after MTV ended on the Nine Network on 14 June 1996 in a joint venture with, then, music giant Austereo and Village Roadshow through Optus Television to become a twenty-four-hour music channel playing pop music and airing original programming. After a year on the air the network was approached by MTV Networks in the US and through a deal once again with Austereo, Village Roadshow Entertainment and Optus vision ARC was re-branded as MTV Australia.
Five months, after the initial announcement of ARC's re-branding, MTV Australia was officially re-launched on Optus Television on 20 March 1997. The channel originally produced local programmes but due to cost cutting the channel aired mostly American content.
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