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MTV Rocks

MTV Rocks
Mtv Rocks 2013.png
Launched October 1998
Owned by Viacom International Media Networks Europe
Picture format 16:9, 576i (SDTV)
Audience share UK:
0.02% (September 2015 (2015-09), BARB)
Formerly called M2 (October 1998 - May 2002)
MTV2 (May 2002 - 2007)
MTV Two (2007 - 1 March 2010)
Sister channel(s)
Website www.mtv.co.uk/mtv-rocks
Availability
Satellite
Sky Channel 355
NC+
(Poland)
Channel 152
Channel 140
Dolce
(Romania)
Channel 455
TV Vlaanderen Digitaal
(Belgium)
Channel 41
NOS
(Portugal)
Channel 141
NTV Plus
(Russia)
frequency 12284 R
Canal+
(Spain)
Channel 82
Virgin Media Channel 315
Cable
UPC Poland
(Poland)
Channel 779
Vectra
(Poland)
Channel 603
Virgin Media Ireland Channel 702
UPC Romania Channel 108 (digital)
Channel 606 (digital with DVR)
NOS
(Portugal)
Channel 152
Hot
(Israel)
Channel 93
Naxoo
(Switzerland)
Channel 133
@Home
(Netherlands)
Channel 176
WightFibre Channel 93
IPTV
iNES
(Romania)
Channels Vary
T-Home
(Hungary)
Channels Vary
Free
(France)
Channel 54
Alice Home TV
(Italy)
Channel 780
Stream TV
(Russia)
Channel 10
Movistar TV
(Spain)
Channel 117
MAX TV
(Croatia)
Channel 604
TalkTalk Plus TV
(UK)
Channel 541
Vodafone Greece
(GR)
Channel 70
Streaming media
Yelo TV Watch live (Belgium only)

MTV Rocks (formerly MTV Two, MTV2 Europe and M2) is a 24-hour alternative music channel operated by Viacom International Media Networks Europe. The channel is widely available throughout Europe on subscription satellite and digital television services.

The structure of the MTV Networks is different in Europe from in the U.S. and so the role that MTV Two plays is somewhat different. The various nation MTV channels remain the flagship channels bringing a wide variety of popular music and many different show formats (including documentaries, reality TV, charts, text shows, and countdowns) however digital satellite in the UK has allowed MTV to operate subsidiary channels with their own specialist areas. So while in the US MTV2 is a varied, slightly alternative channel, in Europe MTV Two is dedicated exclusively to alternative rock and indie, with the occasional alternative hip hop song; while other music output carried on MTV Base, MTV Dance, MTV Hits covering urban music (hip hop, rap, R&B and garage), electronic dance music, and chart music respectively.

MTV Rocks initially began as M2 in October 1998: the channel had an interactive feel to it. Here viewers controlled the overall content of M2 in terms of its playlist and channel identity. The channel initially had limited availability only being available in the United Kingdom, Ireland, Scandinavia, France and Spain. In 2002, MTV Networks Europe expanded M2's availability across Europe and decided to rebrand M2 as MTV2 similar to the rebranding on its sister network in the US. The structure of the MTV2 in the United States differed from its European counterpart. MTV2 Europe primarily focused on alternative indie themed shows and music videos, while MTV2 in the US focused on reality TV programming, alternative music videos and alternative hip-hop. The TV station was one of the first media outlets to lead with its website strategy and follow with the TV programming. Viewers could program an hour of television content via the website designed by Toby Barnes and the agency digit and water heater it broadcast later that month.


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