Viacom International Media Networks (Europe)
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| Cable television | |
| Industry | Television |
| Founded | 1987 |
| Headquarters | London, United Kingdom |
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Area served
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Europe, Middle east and Africa |
| Products | Television channels |
| Parent | Viacom |
| Website | www |
Viacom International Media Networks Europe (previously MTV Networks Europe) is a subsidiary of Viacom. The unit is no longer used, Viacom International Media Networks is now working in five operating units.
Viacom International Media Networks Europe includes the multimedia entertainment brands: MTV, VH1, VIVA, Nickelodeon, Comedy Central, Nick Jr. and Channel 5. MTV Networks Europe is primarily based in London while also hosting a number of local offices throughout Europe, including Paris and . Viacom International Media Networks Europe launched its first channel MTV Europe on 1 August 1987 from Amsterdam, with its main headquarters based in London. Regionalisation of MTV Networks Europe's channels began in March 1997 with the launch of MTV Germany. Today, MTV remains Viacom International Media Networks Europe's most widely distributed brand as of October 2008 reaching more than 218,186,000 million homes across Europe.
This division serves the UK, Ireland, Australia, New Zealand, Russia, Israel, Hungary and Central & Eastern Europe
Serving Germany, Austria & Switzerland, Sweden, Norway, Finland & Denmark, the Netherlands & Flanders, Poland, Ukraine, Estonia, Latvia & Lithuania
Serving France, Italy, Spain, Portugal, Greece, Turkey, Middle east and Africa
This is a list of regional channels of MTV in Europe, in order of launch:
Upon its launch in Europe in the late 1980s, MTV Europe made use of MTV US's on-air identity. Overtime, MTV Europe gradually produced its own on-air identity throughout the 1990s. From 1997, MTV's regionalization throughout Europe brought about specialized on-air identity which reflected the tastes and influences from each region. As part of a global rebranding strategy, MTV Networks International decided to produce a new on-air identity that would air on all MTV channels around the world (except MTV US, MTV Canada and MTV Brazil). On 1 July 2009 all 64 MTV channels globally began to share the same on-air branding. This branding made use of a standardized logo, idents and promos (except MTV US, MTV Canada and MTV Brazil). The on-air branding initiative was called Pop X1000 reflecting the changing nature of popular culture with MTV at the heart of these rapid changes. The branding was designed by MTV's design department World Design Studio in Milan, with additional designs added by other global departments throughout the year. The branding was overseen by Universal Everything. This branding was adopted by MTV Networks Europe, MTV Networks Asia, MTV Networks Africa and MTV Networks Latin America. As part of MTV's rebrand awareness campaign MTV teamed up with Spanish retailer ZARA in December 2009 to provide branded themed T-shirts and hoodies representing the "Pop X 1000%" campaign. As of 8 November 2010 MTV launched is third phase of idents.
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