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Nick Jr.

Nick Jr.
Nick Jr. logo 2009.svg
Launched January 11, 1983; 34 years ago (1983-01-11) (as a block/Nick Jr. pre-first run)
January 4, 1988; 29 years ago (1988-01-04) (as a block/Nick Jr. first run)
February 2, 1999; 18 years ago (1999-02-02) (as Noggin)
September 28, 2009; 7 years ago (2009-09-28) (as a channel/Nick Jr.)
May 2014; 2 years ago (2014-05) (as a block/Nick Jr. second run)
Network Nickelodeon
Owned by Viacom Media Networks
(Viacom)
Picture format 16:9 1080i (HDTV)
16:9 480i (SDTV)
Slogan The Smart Place To Play
Country United States
Broadcast area National
Formerly called Noggin (February 2, 1999-September 28, 2009)
Sister channel(s) Nickelodeon
Nick at Nite
TeenNick
Nicktoons
NickMusic
Website www.nickjr.com
Availability
Satellite
DirecTV (US) 301 (SD/HD)
Dish Network (US) 169 (SD/HD)
Cable
Available on many cable systems. Check local listings for channels.
IPTV
AT&T U-verse 1320 (HD)
320 (SD)
Verizon FiOS 256 (SD)
756 (HD)
SkyAngel 310
Streaming media
Sling TV Internet Protocol television

Nick Jr. is a television block that premiered on the U.S cable channel Nickelodeon on January 4, 1988 and an American digital cable and satellite television channel that is run by the Nickelodeon Group, a unit of the Viacom Media Networks division of Viacom, the channel's ultimate owner. The channel, which is aimed at preschoolers aged 2-6, features a mix of originally-produced programming, and series previously and concurrently aired on the "Nick: The Smart Place to Play" block, and its previous iterations, on Nickelodeon. Due to the Nickelodeon block, Nick Jr. is sometimes disclaimed on air as "the Nick Jr. channel" to avert confusion, especially times of day where both Nickelodeon and Nick Jr. are both carrying preschool programming.

The channel was originally known as Noggin from its February 2, 1999 launch until September 28, 2009. Sister channel The N was relaunched as TeenNick at the same time as Noggin's relaunch as Nick Jr.; as with TeenNick, Nick Jr.'s name was taken from a former program block on parent channel Nickelodeon, which aired weekday mornings from 1988 to 2009 under the Nick Jr. name; and still survives today on Nickelodeon as a block known in promotions also known as "Nick Jr." since 2014 (which regularly airs from 8:30 a.m. to 2:00 p.m. ET; 7:00 to 10:00 a.m. ET during the summer months or on designated school break periods and major national holidays), which has traditional commercial breaks and no common continuity between each series.

As of February 2015, Nick Jr. is available to approximately 75.4 million pay television households (64.8% of households with television) in the United States.

In 1995, Children's Television Workshop (now known as Sesame Workshop) began planning its own educational cable channel as a new home for most of its programming (other than Sesame Street) such as Cro (which had aired on ABC with excellent ratings, but was canceled after 2 seasons). The channel was to be called "New Kid City" and was planned to be CTW's "own niche on the dial with shows that emphasize educational content"; but CTW later abandoned the concept.


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