Nick Jr. (block)
| Nick Jr. | |
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| Launched | January 4, 1988 (as Noggin) September 28, 2009 (as Play Date) February 29, 2012 (as Nick: The Smart Place to Play) May 4, 2014 (as Nick Jr.) |
| Network | Nickelodeon (from 8:30 AM-2pm) |
| Owned by | Viacom International and MTV Networks |
| Slogan | The Smart Place To Play |
| Country | United States |
| Language | English |
| Broadcast area | Nationwide |
| Headquarters | New York City |
| Formerly called | Play Date (2009–12) Nick: The Smart Place to Play (2012-2014) |
| Sister channel(s) | Nick, Nicktoons, Nick at Nite, TeenNick |
| Website | www |
Nick Jr. is a programming block on the Nickelodeon television channel, seen on Nickelodeon weekday mornings. It is aimed at young children aged under 7 years. On September 28, 2009, Noggin was renamed Nick Jr. and the block was temporarily renamed "The Play Date." In 2014, the Nick Jr. name began to be used for both the block and network. It is owned by MTV Networks, a division of Viacom International.
From the morning of January 4, 1988, onwards, the Nick Jr. brand was in place and in use, with an approximate six-hour portion of the Nickelodeon broadcast day, at 9:00am – 3:00pm every weekday. The logo for the new Nick Jr. brand became a distinctive feature for the block. At first, the Nick. Jr. logo was orange for 'Nick' and blue for 'Jr.'. The logo varied in the shape or species (e.g. two stars, two trains, two trees, two robots, two balls, two castles, two pigs, two cows, two horses, two brothers, two cats, two dogs). Until July 1990, a former staple of the Nickelodeon lineup, Pinwheel was featured, originally for three hours (two at the beginning and one at noon), then for one hour during spring-summer 1989. When Eureeka's Castle premiered in September 1989, Pinwheel was split into two separate half hours in the morning and afternoon, where it remained until July 1990. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were Japanese or of foreign origin (David the Gnome, The Elephant Show, Noozles, Doctor Snuggles, Adventures of the Little Koala, The Little Bits, Grimm's Fairy Tale Classics, Maya the Bee, Maple Town, Curious George and Muppet Babies). Programming of both live action and puppeted preschool programming also appeared during this time. Many of Nick Jr.'s network IDs were produced by VideoWorks Inc..
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