Sling TV
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| Subsidiary | |
| Industry | Pay television |
| Founded | January 5, 2015 |
| Headquarters | Meridian, Colorado |
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Area served
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United States |
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Key people
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Roger Lynch (CEO) |
| Services | OTT Internet Television |
| Parent |
Dish Network Blockbuster LLC |
| Website | www |
Sling TV is an American over-the-top internet television service that is owned by the Blockbuster LLC and Sling International LLC subsidiaries of Dish Network. Unveiled on January 5, 2015, at the Consumer Electronics Show, the service aims to complement subscription video on demand services for cord cutters, offering a selection of major cable channels that can be streamed through smart TVs, digital media players and apps.
Sling TV is led by CEO Roger Lynch, who formerly served as the executive vice president of advanced technologies for Dish Network. The service's precursor, the ethnic television service DishWorld, was also brought under the auspices of Sling TV LLC and was rebranded as Sling International. Sling TV officially launched on February 9, 2015, after offering the service on an invitation basis in January of that year. As of October 2016[update], the service has approximately 1 million subscribers.
Sling TV has the Take Back TV slogan used to entice potential 'cord cutters' to take back control of their television services by not being trapped with a long term contract but having some of the most watched cable networks and having the ability to cancel whenever they wish.
Dish Network began to trial over-the-top ("OTT") internet TV in 2012 with the launch of DishWorld, a service providing access to over 50 ethnic and international television networks that was initially made available through an app for Roku digital media streamers. In carriage deals struck during 2014 with companies such as A&E Networks, The Walt Disney Company and Scripps Networks Interactive, Dish Network began to acquire rights to distribute their networks as part of an over-the-top television service – a move that served as a stepping stone towards a mainstream OTT offering from the direct broadcast satellite provider.
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Wikipedia