NickMusic
| NickMusic | |
|---|---|
 |
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| Launched |
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| Closed |
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| Owned by | Viacom Media Networks (Viacom) |
| Picture format | 480i 4:3 (SDTV) presented in 16:9 letterbox |
| Slogan | Where music comes to play, the Nickelodeon way |
| Country | United States |
| Language | English |
| Broadcast area | Nationwide |
| Headquarters | New York City, New York |
| Formerly called | MTV Hits (2002–16) |
| Replaced | MTV Hits (2002–16) |
| Sister channel(s) | |
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Availability
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| C-Band | AMC 18-Channel 232 (H2H 4DTV) |
| Dish Network | Channel 368 (SD) |
| Cable | |
| Available on many U.S. cable providers | Check local listings for channels |
| Verizon FiOS | Channel 214 |
| IPTV | |
| AT&T U-verse | Channel 509 (SD) |
NickMusic is an American digital cable television network that is owned by Viacom and is under the editorial control of the children's cable network Nickelodeon as the network's sixth brand extension in its history. It is a subsidiary of the "Nickelodeon Group" division of Viacom's Media Networks division, and mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience.
Like its sister music video-only networks MTV Classic, BET Jams, and CMT Music, NickMusic is based on an automated "wheel" schedule that was introduced during the early years of MTV2. The loop repeats three times a day, starting at 6 a.m. Eastern Time, and then resetting at 2 p.m. and 10 p.m.
The network launched on May 1, 2002, with its programming consisted entirely of music videos. As with MTV Jams, the network was named for a daily program on MTV; in this case, MTV Hits, which was that network's main pop music video program. The network consisted of current hit music videos, along with a few older videos from earlier in the year, as well as a few from the late 1990s. The network maintained a commercial-free format, outside of internal promotions for MTV and MTV-branded properties.
In 2005, the network began airing a feature called "My Hitlist Month", which was based on viewer selected playlists, submitted to a newly launched network website. This, as well as artist-selected playlists, aired occasionally on the network through 2006.
On December 18, 2006, the "Hit List" theme returned to MTV Hits. At first, "Playlistism" consisted of replays of the viewer hit lists from the past, as well as new playlists from sister networks MTV2 and MTVU, as well as artist and themed playlists. In 2009, the network began to accept traditional commercial advertising, which generally consists of direct response advertising and ads for ringtone providers.
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