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Music video


A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys or marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans

Music videos use a wide range of styles of contemporary videomaking techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Combining these styles and techniques has become more popular because of the variation it presents to the audience. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.Product placement is a common technique in music videos, exemplified by the appearance of the Beats Pill in numerous hip hop videos.



  • Banks, Jack (1996) Monopoly Television: Mtv's Quest to Control the Music Westview Press
  • Clarke, Donald (1995) The Rise and Fall of Popular Music St. Martin's Pressy
  • Denisoff, R. Serge (1991) Inside MTV New Brunswick: Transaction publishers
  • Durant, Alan (1984). Cited in Middleton, Richard (1990/2002). Studying Popular Music. Philadelphia: Open University Press. .
  • Frith, Simon, Andrew Goodwin & Lawrence Grossberg (1993) Sound & Vision. The music video reader London: Routledge
  • Goodwin, Andrew (1992) Dancing in the Distraction Factory : Music Television and Popular Culture University of Minnesota Press
  • Illescas, Jon E. (2015) La Dictadura del Videoclip. Industria musical y sueños prefabricados El Viejo Topo
  • Kaplan, E. Ann (1987) Rocking Around the Clock. Music Television, Postmodernism, and Consumer Culture London & New York: Routledge
  • Keazor, Henry; Wübbena, Thorsten (2010). Rewind, Play, Fast Forward: The Past, Present and Future of the Music Video. transcript Verlag.
  • Kleiler, David (1997) You Stand There: Making Music Video Three Rivers Press
  • Middleton, Richard (1990/2002). Studying Popular Music. Philadelphia: Open University Press. .
  • Shore, Michael (1984) The Rolling Stone book of rock video New York: Quill
  • Turner, G. Video Clips and Popular Music, in Australian Journal of Cultural Studies 1/1,1983, 107–110
  • Vernallis, Carol (2004) Experiencing Music Video: Aesthetics and Cultural Context Columbia University Press
  • Thomas Dreher: History of Computer Art Chap. IV.2.1.4.2: Music Videos.
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Wikipedia

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