MTV Music (UK and Ireland)
| MTV Music | |
|---|---|
 |
|
| Launched | 1 February 2011 |
| Owned by | Viacom International Media Networks Europe |
| Picture format | 16:9, 576i (SDTV) |
| Audience share | 0.04% (March 2017, BARB) |
| Replaced | MTV Shows |
| Sister channel(s) | |
| Timeshift service | MTV Music +1 |
| Website | www.mtv.co.uk/mtv-music |
|
Availability
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|
| Satellite | |
| Sky | Channel 350 Channel 358 (+1) |
| Cable | |
| Virgin Media (UK) | Channel 310 |
| Virgin Media (Ireland) | Channel 708 |
| IPTV | |
| TalkTalk TV | Channel 536 |
| BT TV | Channel 536 |
| Plusnet | Channel 536 |
MTV Music is a non-stop music entertainment channel operated by Viacom International Media Networks Europe.
MTV Networks Europe announced the introduction of a non-stop music channel in January 2011. As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV addressed this issue by launching a new music channel MTV Music. The channel launched on 1 February 2011 in both the United Kingdom and Ireland. The channel replaced MTV Shows. On the date of MTV Shows' closure and MTV Music's launch, MTV moved up the Sky programme guide from its long-held berth at the head of the Music section to the Entertainment guide; in return the MTV Shows broadcast capacity moved down from the Entertainment section to take the place of MTV in the Music guide, becoming MTV Music.
The MTV Music channel launched in Italy on 1 March 2011, replacing MTV Plus. The channel is also available in the Netherlands, Belgium, Switzerland and Portugal. In October 2013 an Irish feed of the channel was launched.
MTV Music began broadcasting in widescreen on 28 March 2012.
On 15 October 2013 MTV Music launched an Irish feed.
On 3 December 2013 VIMN launched the channel in Australia and New Zealand replacing MTV Classic.
On 15 February 2016, MTV Music +1 launched on Sky channel 358, replacing the standard-definition MTV Live.
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