MTV Base | |
---|---|
Launched | 1 July 1999 (Europe) February 2005 (Africa) 21 December 2007 (France) 3 July 2013 (opt-out South Africa feed) |
Closed | 17 November 2015 (France) |
Owned by |
Viacom International Media Networks Africa Viacom International Media Networks Europe |
Picture format |
16:9, 576i (SDTV) 16:9, 1080i (HDTV) |
Audience share |
UK: 0.03% (September 2015 , BARB) |
Broadcast area | United Kingdom, Belgium, Luxembourg, Switzerland, Ireland, West Africa, Kenya and South Africa |
Sister channel(s) | |
Website |
www.mtv.co.uk/mtv-base (UK & Ireland) www.mtvbase.com (Africa) |
Availability
|
|
Satellite | |
Sky (UK & Ireland) | Channel 351 |
DStv | Channel 322 |
Astra 1M Digital | 11739 V |
Cable | |
Virgin Media (UK) | Channel 313 |
Virgin Media (Ireland) | Channel 704 |
UPC Romania | Channel 608 |
WightFibre | Channel 98 |
IPTV | |
TalkTalk TV | Channel 539 |
MTV Base is a 24-hour music and general entertainment channel from Viacom International Media Networks Europe. The channel focuses primarily on music from the world of Hip Hop, R'n'B, Reggae, Soul and Urban. The MTV Base brand first launched in the United Kingdom and in Ireland on 1 July 1999, later launching in other European territories such as the Netherlands and Germany. MTV Base Africa launched in February 2005 throughout the African continent and MTV Base in French-speaking territories launched on 21 December 2007. MTV Base began broadcasting in widescreen on 28 March 2012. The French version of the channel was replaced by French versions of MTV Hits and BET on 17 November 2015.
MTV Base is available in the United Kingdom, Belgium, Luxembourg, Switzerland, Ireland, Nigeria and West Africa, Kenya, South Africa. The channel was previously available in the Netherlands, Germany, Russia, France and other European countries but was replaced by MTV Dance in some territories from March 2008. There are two different feeds of MTV Base Africa, with one catering for the South African audience and another for rest of Africa, although there have been criticisms that the rest of Africa feed caters to only Nigerian music, which MTV Base has denied, stating that Nigerian music is popular across Africa, hence why it gets a lot of airplay.
A European version will launch in 2015.
On 3 July 2013 Viacom International Media Networks (Africa) launched an opt-out feed of MTV Base Africa in South Africa. This opt-out feed is called MTV South Africa. The channel broadcasts MTV Base Africa into the territory with unique programming, advertising and sponsorship opportunities for South African audiences. The channel will increase localised South African content featuring artists and localised music programming with a South African theme, all other programming on MTV South Africa will air as simulcast of the existing MTV Base Africa channel. The channel is also served by a localised South African website (www.mtv.co.za) and mobile website (m.mtv.co.za). The opt-out feed will also feature local presenters.