Kantar Worldpanel
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| Wholly owned subsidiary | |
| Industry | Market Research |
| Founded | 1997 as part of TNS. Rebranded from TNS Worldpanel in 2010 |
| Headquarters | Cami de Can Calders 4, Spain |
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Key people
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Josep Monserrat, Tim Kidd, Pascal Avignon, Luis Simoes, Sonia Bueno, Marcy Kou, Paul Tong, Andrew Fowler, Ian Dunkley |
| Website | Kantar Worldpanel |
Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is part of the Kantar Group the Data Investment management Division of WPP.
Through market monitoring, advanced analytics and tailored market research solutions, Kantar Worldpanel analyses what people buy, what they consume and the attitudes behind this behaviour. Their clients include brand owners, private label manufacturers, meat, fruit and vegetable suppliers, retailers, market analysts and government organisations.
Kantar Worldpanel has a team of 3,500 people and services covering 60 countries with direct ownership or through partners. They work in fields such as fast-moving consumer goods, impulse products, beauty and personal care, fashion, baby, telecommunications and entertainment.
Kantar Worldpanel's first panels were founded in the 1940s by companies like Attwood Statistics Limited in the UK (1948) and Secodip in France (1969). The latter soon started to expand their coverage, firstly to Spain in 1973 and afterwards to Portugal in 1989.
In the 1970s and the 1980s, other companies also started creating new panels. In 1976 Taylor Nelson launched the first usage panel for food and drinks in the UK. In 1980 NFO created a usage panel for beverages in the United States. And in 1985, IBOPE launched a consumer panel in Brazil (1985).
In the 1990s the consolidation and development of the consumer panels network accelerated. In the UK, AGB and Taylor Nelson merged to create Taylor Nelson AGB in 1991, so bringing purchase and usage panels into the same company. In France, Sofres acquired Secodip in 1992 and soon started planning the development of new consumer panels in Asia and Latin America. Both groups came together in 1997 when Taylor Nelson AGB and Sofres merged to create Taylor Nelson Sofres (TNS). All consumer panels were then taken into a specific division that in 2003 started using the TNS Worldpanel brand.
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