Kantar Group
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| Subsidiary | |
| Industry | Market Research |
| Founded | 1993 (as the Market Research, Insight and Consultancy division of WPP) |
| Headquarters | London, England, UK |
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Key people
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Eric Salama (CEO) |
| Products | Market Research Data Investment Management |
| Parent | WPP |
| Subsidiaries | Kantar Added Value Kantar Futures Kantar Health Kantar IMRB Kantar Media Kantar Millward Brown Kantar Public Kantar Retail Kantar TNS Kantar Vermeer Kantar Worldpanel Lightspeed |
| Website | www.kantar.com |
Kantar is the Data Investment Management division of WPP, and one of the world's largest insight, information and consultancy groups. It was founded in 1993 and consists of a network of 12 specialized operating brands, with around 30,000 employees working in 100 countries in various research, insight and consultancy disciplines. Its global headquarters are based in London, UK. Eric Salama is the current Chief Executive Officer. In September 2016, Kantar rebranded its operating brands visual identities and added the Kantar prefix to brand names. Major competitors include GfK, Nielsen, Ipsos etc.
In October 2004, three Kantar companies – Added Value, Icon Brand Navigation and Diagnostic Research – combined under the "Added Value" name. Kantar Added Value focuses on brand marketing, consumer insight, innovation and communications optimization. Core services are setting future direction, identifying market opportunities, strengthening brand equity, innovation, evaluating ideas and optimizing communications. The company has 21 offices in 13 countries.
Kantar Futures offers subscription services and consulting. Kantar Futures was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and TRU.
Kantar Health, a consultancy and marketing organization serving the pharmaceutical, biotech, diagnostics and devices industries, was formed in 2009 from Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment. The company has more than 40 offices throughout the Americas, Europe, Asia-Pacific, the Middle East, Africa and India. In 2014 Kantar acquired the control of a Brazilian company (Evidencias) and expanded operations to Brazil and Latim America
Kantar IMRB (formerly “IMRB International” and "Indian Market Research Bureau") is a multi-country market research, survey and business consultancy firm established in 1970 that offers a range of syndicated data and customized research services. With over 1200 employees, IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million. As the oldest extant market research company in India, IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. IMRB International's specialised areas are consumer markets, industrial marketing, business-to-business marketing, social marketing and rural marketing.
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