Millward Brown
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| Subsidiary | |
| Industry | Market Research |
| Founded | Warwick, England |
| Headquarters | New York City, United States |
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Key people
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Travyn Rhall (CEO of Millward Brown) |
| Products | Market Research |
| Revenue |
 $1 billion (2013) |
| Parent | Kantar Group |
| Subsidiaries | BPRI Dynamic Logic Firefly Millward Brown Millward Brown Vermeer Millward Brown Precis |
| Website | www.millwardbrown.com |
Millward Brown is a British multinational market research firm focused on advertising effectiveness, strategic communication, media and brand equity research.
The company is headquartered in New York City. It is a wholly owned operating company by WPP plc and is part of Kantar Group, the world’s second largest market research organization after Nielsen Company.
It has 87 offices in 58 countries in the Americas, Europe, Asia Pacific, the Middle East, and Africa.
Gordon Brown and Maurice Millward founded Millward Brown in 1973 in Britain, having both worked as researchers at General Foods. The business was set up above a row of estate agents in Royal Leamington Spa, a town in the Midlands (England). The aim of the business was to provide clients with information that allowed them to make correct marketing and management decisions.
From 1980, Millward Brown rolled out continuous tracking studies in many countries but managed them from the UK. Until 1986 Millward Brown only had offices in the UK until it acquired U.S. research agency, Ad Factors. Bob Meyers, executive vice president of Ad Factors became CEO of the new company renamed Ad Factors/Millward Brown.
Millward Brown became a global company in 1987 with moves into Europe led by Tony Copeland. In 1989, Millward Brown was bought by global communications services company WPP plc, headed up by CEO Martin Sorrell. Maurice Millward retired in 1992 and Gordon Brown retired in 1994.
Millward Brown has acquired many companies namely - Analytics Quotient of India in 2016, EffectiveBrands Holding B.V. of Netherlands in 2014, InsightExpress Inc. of USA in 2014, BrandAnalytics Consultoria Ltda of Brazil in 2013, and IntelliQuest Information Group Inc of USA in 1999.
In 2013 Yahoo! Asia Pacific and Millward Brown partnered to evaluate the brand impact of digital advertising.
In 2015 Millward Brown partnered with Snapchat to provide the first analysis of advertising effectiveness on the Snapchat platform.
In 1976, Maurice Millward and Gordon Brown set up their first continuous tracking study, now named Dynamic Tracking, for Cadbury Schweppes with the objective to explore the issue of ad wear-out over time. Dynamic Tracking provides a complete 360° view of brand health and a continuous flow of knowledge about what is working for a brand and what could be working better. The approach now used for continuous tracking is almost universally based on that introduced by Millward Brown.
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Wikipedia