GfK
 |
|
| Societas Europaea | |
| Traded as | : GFK |
| Industry | Market Research |
| Founded | 1934 |
| Headquarters |
Nuremberg, Germany Operations in 100+ countries |
|
Key people
|
Matthias Hartmann (CEO), David Krajicek (COO CE), Dr. Gerhard Hausruckinger (COO CC), and Christian Diedrich (CFO) |
| Revenue | €3.5 Billion (2014) |
| €52.4 million (2014) | |
| Website | www |
The GfK SE, established in 1934 as Gesellschaft für Konsumforschung (Society for Consumer Research) is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. It was founded by an association of university teachers, among them Ludwig Erhard, later Minister for Economics and Chancellor of Germany.
In April 2005 it acquired NOP World, based mostly in the United Kingdom, the United States and Italy, which was rated the ninth largest market research business in the world.
In May 2008 it acquired an equity stake in Deep-Packet Inspection company Qosmos in order to track and monitor Internet usage for marketing research.
In December 2011, GfK acquired Knowledge Networks, based in Palo Alto, California the United States, which does online research for consumer products and services, pharmaceuticals, retail, media, and public policy. KN's Dimestore platform offers unique platform for measuring the effectiveness of digital ad campaign with simple surveys of streaming video ads, that also allows real-time reporting.
The GfK Group is an international market research organization providing services in the three sectors Custom Research, Retail and Technology and Media. The company's headquarters are in Nuremberg, Germany. GfK is a and traded on the . It is included in the SDAX index. The Group has a staff complement of 10,000+ employees and their market research services cover more than 100 countries across the world.
GfK offers information and consulting services in three sectors to companies in the consumer goods and pharmaceuticals industry, retail, media and the service sector: product policy, logistics and sales, and marketing and advertising.
GfK Custom Research: The Custom Research sector specializes in operational and strategic marketing issues. The sources of information for the Custom Research sector are specific target groups of consumers and the medical profession.
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Wikipedia