Johan Cruyff Institute
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| Motto | Educating the next generation of Leaders in Sport Management |
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| Type | Private |
| Established | 1999 |
| Students | 7,000 |
| Location | Barcelona, Spain Amsterdam, Netherlands , Sweden Lima, Peru Mexico City, Mexico |
| Campus | Urban |
| Website | johancruyffinstitute.com |
Coordinates: 41°23′36″N 2°6′28″E / 41.39333°N 2.10778°E
The Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.
According to Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. The Johan Cruyff Institute knows that a passion for sport also drives education and development. Their students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.
The way the Johan Cruyff Institute brings this vision into action is based on common sense, pragmatism, intuition and optimism. Challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.
The academic institution was founded in 1999 with a program for 35 athletes as part of the Johan Cruyff Academy of Amsterdam and has since then become a global network. In 2002, the Johan Cruyff Institute Barcelona was opened and established as the international headquarters, and the expansion proceeded to Mexico (2003), Amsterdam (2006), (2011) and Peru (2013).
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