Hellmann's and Best Foods
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| Product type | Mayonnaise, condiments |
|---|---|
| Owner | Unilever |
| Country | United States |
| Introduced | 1913 |
| Markets | Worldwide |
| Previous owners | Richard Hellmann, Inc. Best Foods CPC International Bestfoods Corporation |
| Tagline | "Bring Out the Best" |
| Website |
www www |
| Nutritional value per 1 Tbsp (13 g) | |
|---|---|
| Energy | 90 kcal (380 kJ) |
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0 g
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10 g (15%)
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| Saturated | 1.5 g (8%) |
| Trans | 0 g |
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0 g
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| Minerals | |
| Sodium |
(6%)
90 mg |
| Other constituents | |
| Cholesterol | 5 mg (2%) |
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Note: Both brands have the same nutritional values
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| Percentages are roughly approximated using US recommendations for adults. Source: USDA Nutrient Database |
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Hellmann's and Best Foods are brand names that are used for the same line of mayonnaise and other food products. The Hellmann's brand is sold in the United States east of the Rocky Mountains, and also in Latin America, Europe, Australia, the Middle East and Canada. The Best Foods brand is sold in the United States west of the Rocky Mountains, and also in Asia, Australia, and New Zealand.
Hellmann's and Best Foods are marketed in a similar way. Their logos and web sites resemble one another, and they have the same English slogan: "Bring out the best".
Both brands were previously sold by the U.S.-based Bestfoods Corporation, which also sold several other food products in addition to Hellmann's and Best Foods mayonnaise. Bestfoods, known as CPC international before 1997, was acquired by Unilever in 2000.
In 1903 Richard Hellmann (1876-1971) emigrated from Vetschau, Germany, to New York City, where in August 1904 he married Margaret Vossberg, whose parents owned a delicatessen. In mid-1905 he opened his own delicatessen at 490 Columbus Avenue, where he developed his first ready-made mayonnaise, dished-out in small amounts to customers. It became so popular that he began selling it in bulk to other stores, constantly improving the recipe to make it avoid spoilage longer.
In 1913 after continuing sales success he built a factory to produce his mayonnaise in even greater quantities, and began selling it on September 1 under the name Hellmann's Blue Ribbon Mayonnaise, seeing sales zoom after switching from hotel-size large stone jars to customer-size clear glass jars that could be reused for home canning after selling them a rubber ring for 1 penny.
In May 1914 he simplified the label from three ribbons to a single blue ribbon, and trademarked it along with the name "Blue Ribbon Mayonnaise". In 1915 he sold his store and opened a small mayonnaise factory at 120 Lawrence Street (now West 126th) in Manhattan; by the end of the year he had a larger factory at 495/497 Steinway Street in Long Island City. In February 1916 the company was incorporated as Richard Hellman, Inc., after which he briefly tried other products, such as horseradish and pumpernickel bread before deciding to concentrate on mayonnaise and expand distribution outside the New York area. In November 1919, he licensed John Behrmann to make the mayonnaise in Chicago.
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Wikipedia