Gumtree
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|
|
Type of site
|
Classifieds |
|---|---|
| Owner | eBay |
| Slogan(s) | Opportunity Starts on Gumtree |
| Website | www |
| Registration | Optional |
| Launched | March 2000 |
Gumtree.com, known as Gumtree, is a British online classifieds and community website. Classified ads are either free or paid for depending on the product category and the geographical market. As of November 2010, it was the UK's largest website for local community classifieds and was one of the top 30 websites in the UK, receiving 14.8 million monthly unique visitors according to a traffic audit in 2010. Gumtree is the #1 classifieds site in the UK, Australia, South Africa, and Singapore.
Gumtree was founded in March 2000 by Michael Pennington and Simon Crookall as a local London classified ads and community site, designed to connect Australians, New Zealanders and South Africans who were either planning to move, or had just arrived in the city, and needed help getting started with accommodation, employment and meeting new people.
In May 2005, Gumtree was acquired by eBay's classifieds group, for an undisclosed sum. At the time of the acquisition, Gumtree already was available in multiple cities in a number of countries including the United Kingdom, Poland, France, Canada, Australia (Gumtree Australia), New Zealand, South Africa and Hong Kong.
On 7 January 2016, Gumtree's rebranding was published on their website and respective apps.
International expansion beyond the UK include:
While the largest category of advertisements on Gumtree is "goods for sale," the site is also home to around 200,000 motors listings across the UK at any one time.
Gumtree has an extensive social media presence on Twitter and Facebook, with 35,000 and 471,000 followers, respectively. Gumtree uses social media to communicate news and information about the brand as well as launch competitions and promotions.
Although predominantly a free listings website, Gumtree provides users with paid promotional options for increased advert visibility. Users can also pay to "bump up" their adverts in the listings.
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