BRAVIA
 |
|
| Owner | Sony Corporation |
|---|---|
| Type | mainly LCD & Organic light-emitting diode HDTV |
| Retail availability | 2005 to present |
| Menu interface |
XrossMediaBar (2005-2010) Tile UI (2014) Android TV (2015 to present) |
| Predecessor | Sony WEGA |
| Related articles |
HDTV Sony |
| Production |
London, United Kingdom Mexico City, Mexico Sydney, Australia New York City, United States Shanghai, China Hong Kong, China Singapore Istanbul |
BRAVIA is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony Corporation, and used for its television products. Its backronym is "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA" which Sony used for their LCD TVs until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker). Bravia televisions and their components are manufactured in Sony's plants in Japan, Mexico, and Slovakia for their respective regions and are also assembled from imported parts in Brazil, Spain, China, Malaysia and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, at the research and development department at the Sony de Mexico facility in Baja California, Mexico and at the Sony Europe facility in Nitra, Slovakia.
The brand is also used on mobile phones in North American, Japanese and European markets.
In 2014, in part of Hirai's plans to turn Sony around, BRAVIA was made into an subsidiary rather than just a brand of products.
In May 2015 Sony launched their first lineup of Android television Bravia models, which allows users to easily access content from services like YouTube, Netflix and Hulu as well as install apps and games from the Google Play Store. Noteworthy for being the first Android TV available.
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