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Netflix

Netflix, Inc.
Netflix 2015 logo.svg
Type of site
Public
Traded as NASDAQNFLX
Founded August 29, 1997; 19 years ago (1997-08-29) in Scotts Valley, California, U.S.
Headquarters Los Gatos, California, United States
Area served Worldwide (except for Mainland China, Crimea, North Korea, and Syria)
Owner Reed Hastings (Dominant Shareholder)
Founder(s)
Key people
Industry Entertainment
Products
Services
Revenue IncreaseUS$8.83 billion (2016)
Operating income IncreaseUS$380 million (2016)
Net income IncreaseUS$187 million (2016)
Total assets IncreaseUS$13.6 billion (2016)
Total equity IncreaseUS$2.7 billion (2016)
Employees 3,500 (2015)
Divisions Domestic Streaming
International Streaming
Domestic DVD
Subsidiaries
  • Netflix International B.V.
  • Netflix Streaming Services, Inc.
  • Netflix Studios, LLC
Website netflix.com
Alexa rank Increase 41
Registration Required
Users
  • 93 million (worldwide)
  • 49 million (United States)
Current status Active

Netflix, Inc. is an American entertainment company founded on August 29, 1997, in Scotts Valley, California, by Reed Hastings and Marc Randolph. It specializes in and provides streaming media and video-on-demand online and DVD by mail. In 2013 Netflix expanded into film and television production, as well as online distribution. As of 2017 the company has its headquarters in Los Gatos, California.

Netflix's inital business model included DVD sales and rental, although Hastings jettisoned DVD sales about a year after Netflix's founding to focus on the DVD rental by mail business. In 2007, Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu-ray rental service. The company expanded internationally, with streaming made available to Canada in 2010 and continued growing its streaming service from there; by January 2016, Netflix services operated in over 190 countries.

Netflix entered the content-production industry in 2013, debuting its first series, House of Cards. It has greatly expanded the production of both film and television series since then, offering "Netflix Original" content through its online library of films and television. Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel.

In January 2017, Netflix reported having over 93 million subscribers worldwide, including more than 49 million in the United States.


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