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MTV (UK and Ireland)

MTV
MTV Logo 2010.svg
2011-present logo
Launched 1 July 1997
Owned by Viacom International Media Networks Europe
Picture format 576i (SDTV 16:9)
1080i (HDTV)
Audience share 0.21%
0.01% (+1) (September 2015 (2015-09), BARB)
Slogan Welcome to Fun
Country United Kingdom
Ireland
Language English
Formerly called MTV: Music Television (1997–2007)
MTV One (2007–2009)
Sister channel(s)
Timeshift service MTV +1
Website www.mtv.co.uk
Availability
Satellite
Sky (UK) Channel 126 (SD/HD)
Channel 220 (SD)
Channel 270 (+1)
Sky (Ireland) Channel 126
Channel 220 (HD)
Channel 270 (+1)
Cable
Virgin Media Channel 134
Channel 183 (HD)
WightFibre Channel 92
Virgin Media Ireland Channel 701
IPTV
BT Channel 309
Channel 371 (HD)
Freewire Channel 601
TalkTalk TV Channel 309
Plusnet Channel 309
Channel 371 (HD)
Streaming media
Sky Go Watch live (UK & Ireland only)
Virgin TV Anywhere Watch live (UK only)
Now TV Watch live (UK only)

MTV UK is a general entertainment channel operated by Viacom International Media Networks Europe, available in the United Kingdom and Ireland.

The channel was launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & Ireland and MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localisation of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. Since February 2011 MTV has been solely an entertainment channel and relocated to the entertainment section on Sky, and later Virgin Media.

The channel is in over 10 million homes in the UK and Ireland.

From its inception MTV UK & Ireland served the countries Ireland and the United Kingdom. For a short period the channel was made available free-to-air in New Zealand between July 1997 to June 1998 under a special agreement between TVNZ and MTV Networks Europe. The channel was broadcast on analogue from the Astra 1A satellite as part of the Sky Multichannels subscription package. In April 2001, the channel became a digital only channel within the UK and Ireland. As of 2014, MTV is available within the United Kingdom on Virgin Media, Sky and Freeview (via VuTV on channel 238). Within the Republic of Ireland, MTV is available through Sky Ireland, Virgin Media Ireland, Vodafone TV and Eir TV.


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