Original author(s) | Sky plc |
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Developer(s) | Sky plc |
Initial release | 17 July 2012 |
Development status | Active |
Available in | English |
Website | www |
Now TV (stylised as NOW TV) is an internet television service owned by Sky plc. It was first announced in February 2012, and launched in the United Kingdom on 17 July 2012 offering only films at first, adding sports in March 2013, and then entertainment channels in October 2013. Now TV is a stand alone service and is not viewable via Sky's digital satellite television service, or through the Sky Go Internet service. Now TV is designed for people who have no existing pay TV service.
Now TV is available on a number of different platforms providing access via both big-screen and small screen mobile devices:
Laptops/Computers
Please note: You’ll need a Microsoft compatible email address to access the Windows Store (@live, @outlook, @hotmail).
If you're a Mac user and you already have Microsoft Silverlight installed, you can use it to watch NOW TV.
If you don't already have Microsoft Silverlight installed, you can no longer download it for Mac, instead you can access Now TV with the NOW TV Player.
Tablets/Smartphones
Please note: You won't be able to watch on rooted Android devices or devices running CyanogenMod.
Please note: You can't watch NOW TV on a modified device, or one bought outside the UK.
Please note: You’ll need a Microsoft compatible email address to access the Windows Store (@live, @outlook, @hotmail).
Games consoles
Set-top boxes
Please note: You need a NOW TV account to set up the NOW TV Box, and a Wi-Fi connection. You won't be able to use your NOW TV Box outside the UK.
Smart TVs and devices
The service offers streams up to 720p resolution depending on the playback device and uses adaptive bitrate streaming to minimise disruption.
In July 2013 Sky launched a Now TV-branded Roku streaming box allowing users to stream Now TV content to their TV via an analogue base band connection or an HDMI, currently enabling it to display content from BBC iPlayer, All 4, My5, Spotify, ITV Hub and Sky News. It has limited access to the Roku Channel Store and only a pre-approved list of Channels can be downloaded. A number of third-party channels can be side-loaded to the device using its Developer Mode.