XESURF
| Broadcast area | San Diego-Tijuana metropolitan area |
|---|---|
| Branding | Radio Zion 540 AM |
| Frequency | 540 kHz |
| First air date | May 13, 1991 (concession) |
| Format | Spanish Religion |
| Power | 100 watts |
| Class | B |
| Callsign meaning | SURF (from "The Surf" name 2002-05) |
| Former callsigns | XETIN-AM, XEBACH-AM, XEJAZZ-AM |
| Operator | Zion Multimedia |
| Owner | Radio Rys, S.A. de C.V. |
| Sister stations | KNLA-TV Los Angeles |
| Webcast | Listen Live |
| Website | www |
XESURF-AM (540 kHz) is a Mexican-licensed AM radio station, serving the San Diego-Tijuana metropolitan area. XESURF airs a Spanish language religious radio format, operated by Zion Multimedia Inc. located in Downey, California. XESURF's transmitter site is located near Tijuana. Despite broadcasting at only 100 watts, its signal is heard throughout much of Southern California, including the San Diego and Los Angeles metropolitan areas, as well as northern Baja California.
In the 1940s, AM 540 was home to KFMB San Diego. When KFMB moved up the dial to 760 kHz, the government broadcast authorities in the U.S. and Mexico reserved 540 kHz for a Mexico-based radio station. However, for a few years in the 1980s, there was a U.S.-licensed radio station at this frequency, KSHO in Hesperia, California, and later KNNZ in Costa Mesa, California.
It was not until May 13, 1991 that the concession was awarded for XETIN-AM, which was originally licensed as a 5,000 watt daytimer and owned by Víctor Manuel Moreno Torres. Ultimately, a Mexican concessionaire took over operation of XETIN for Los Angeles radio station owner Saul Levine.
In 1995, XETIN became an all-news station branded as "K-News", simulcast with AM 1260 KNNS (now KSUR) in Beverly Hills and AM 540 KNNZ (now 1660 KFOX) in Costa Mesa. The three stations attempted to compete with CBS Radio-owned KNX and Westinghouse Broadcasting's KFWB, both highly rated all-news operations. The all-news format was discontinued two years later.
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