KFWB
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| City | Los Angeles, California |
|---|---|
| Broadcast area | Los Angeles metropolitan area |
| Branding | La Mera Mera 980 |
| Frequency | 980 kHz (also on HD Radio) |
| First air date | March 3, 1925 |
| Format | Regional Mexican |
| Audience share | 0.3  (January 2017, Nielsen Audio[1]) |
| Power | 5,000 watts |
| Class | B |
| Facility ID | 25457 |
| Transmitter coordinates | 34°4′11″N 118°11′35″W / 34.06972°N 118.19306°WCoordinates: 34°4′11″N 118°11′35″W / 34.06972°N 118.19306°W |
| Callsign meaning | Sequentially issued |
| Owner | Lotus Communications Corporation |
| Sister stations | KIRN, KTMZ, KWKW, KIEV |
| Website | La Mera Mera 980 Website |
KFWB is a Los Angeles AM radio station airing a Regional Mexican music format at 980 kHz. KFWB is owned by Lotus Communications Corporation and operates with 5,000 watts of power from a non-directional transmitter near Lincoln Park in Eastside Los Angeles. The station had a mostly all-news format from 1968 until September 8, 2009, after which it converted to a news-talk format. On September 22, 2014, KFWB became a CBS Sports Radio network affiliate known as The Beast 980. On March 1, 2016, the sports format was discontinued and Desi 980 was launched. A Bollywood music format aired until October 31, 2016, when the station switched to regional Mexican music.
KFWB is licensed by the U.S. Federal Communications Commission (FCC) to broadcast in the HD (hybrid) format.
The station's history goes back to March 3, 1925, when it was launched by Sam Warner, a co-founder of Warner Bros.. The station launched the careers of such stars as Ronald Reagan and Bing Crosby. The station was the first to broadcast the annual Rose Parade in Pasadena, California.
Although some think its call letters stand for Keep Fighting Warner Brothers or (K)-Four Warner Brothers, actually the callsign was sequentially issued by the Department of Commerce, predecessor to the FCC (March 1925) at the same time as KFWA in Ogden, Utah (February 1925) and KFWC for San Bernardino (also February 1925). Nevertheless, Warner Bros. Animation regularly used KFWB as a running gag in its productions.
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