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What's Your Flava?

"What's Your Flava?"
Craig David - What's Your Flava (CD 1).jpg
Single by Craig David
from the album Slicker Than Your Average
B-side "Four Times a Lady"
Released 28 October 2002 (2002-10-28)
Format CD single
Genre R&B
Length 3:36
Label
Songwriter(s)
Producer(s) Marshall & Trell
Craig David singles chronology
"Rendezvous"
(2001)
"What's Your Flava?"
(2002)
"Hidden Agenda"
(2003)
"Rendezvous"
(2001)
"What's Your Flava?"
(2002)
"Hidden Agenda"
(2003)

"What's Your Flava?" is a song recorded by British singer Craig David. It was released on 28 October 2002 as the first single from his second studio album Slicker Than Your Average (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants.

In 2003, the song was used in a commercial for Mattel's highly unsuccessful Flavas dolls. In 2007, an edited and condensed version of the song was used for Popeye's Chicken commercials. There is a remix, featuring American rapper Twista.

Australia CD single

United Kingdom CD single

United States vinyl EP

The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X. It is a parody of the 1971 film Willy Wonka & the Chocolate Factory. The video sees David offering a chance for four girls (one from New York City, one from Paris, one from London and one from Toronto) to win a tour around his music factory if they find golden CDs hidden inside his new album Slicker Than Your Average. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl (the girl from Toronto) remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.

The single charted at number eight in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at number nine in Canada, ten in Australia, twenty two in the Republic of Ireland and number 24 on the Radio & Records chart in the United States.


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Wikipedia

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