Slicker Than Your Average | ||||
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Studio album by Craig David | ||||
Released | 19 November 2002 | |||
Genre | R&B | |||
Length | 62:09 | |||
Label | Atlantic | |||
Producer | Colin Lester | |||
Craig David chronology | ||||
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Singles from Slicker Than Your Average | ||||
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Professional ratings | |
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Review scores | |
Source | Rating |
AllMusic | ![]() ![]() ![]() ![]() ![]() |
BBC | (Mixed) |
Blender | ![]() ![]() ![]() ![]() ![]() |
Entertainment.ie | ![]() ![]() ![]() ![]() ![]() |
Entertainment Weekly | (B–) |
The Guardian | ![]() ![]() ![]() ![]() ![]() |
NME | ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |
Robert Christgau | (A–) |
Rolling Stone | ![]() ![]() ![]() ![]() ![]() |
Slicker Than Your Average is the second studio album by English singer Craig David, released on 19 November 2002 by Atlantic Records. It peaked at number 4 on the UK Singles Chart and number 32 in on the US Billboard 200, while it also peaked at number 5 on the Australian ARIA Albums Chart in late 2002. It was certified Gold by RIAA in the U.S. and double Platinum by the British Phonographic Industry in the UK. As of November 2013, the album has sold over 3.5 million copies worldwide.
The album was released in a number of different versions. The original release contained 13 new tracks. A six track bonus remix CD was released in Asia that featured remixes of the singles "Rise and Fall" and "Hidden Agenda", as well as versions of "Fill Me In" and the B-side "Four Times a Lady" from the single, "What's Your Flava?".
After David managed to crack the American music industry with his hit debut studio album, Born to Do It, his musical style began to alter to appeal to the worldwide market on his second studio album. In an interview with ANDPOP's Adam Gonshor, David revealed the inspiration for some of the songs on the album. He was forced to stay in a hotel room for a week following the September 11 attacks in New York City in 2001, and it was this event that inspired him to write the song "World Filled with Love". In the interview, he said, "I was thinking, I'm actually in this world that's filled with madness, with this drama that's going on. Some of the things we were talking about in music, in the big picture, are so trivial...I thought music is a form of escapism, so I used it to write a song hopefully for positive means to say, we are in a world that's filled with love." David also commented that the album title could be looked at in two different ways: "On the one hand, it's coming across like I'm arrogant. On the other hand, it's saying I have a lot more composure on the album." The album was leaked onto the internet prior to its official release, but David was not too bothered as he felt that it "spreads the word".