Born to Do It
| Born to Do It | ||||
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| Studio album by Craig David | ||||
| Released | 14 August 2000 | |||
| Recorded | 1999–2000 | |||
| Genre | ||||
| Length | 45:40 | |||
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| Producer | ||||
| Craig David chronology | ||||
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| Singles from Born to Do It | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| AllMusic |   |
| NME |   |
| Robert Christgau |  |
| Rolling Stone | |
Born to Do It is the debut studio album by English singer Craig David, released in the United Kingdom on 14 August 2000 by Wildstar Records and in the United States later in 2001 by Atlantic Records. Following exposure from his work with British group, David began performing vocals for garage duo Artful Dodger. During this time Wildstar Records became aware of David, offering him a development deal before offering an album contract. The recording for the album began in 1999 before David had acquired a record contract, the recording lasted until 2000 and was composed by David himself and Mark Hill.
The title comes from a quote describing the character Willy Wonka in the 1971 film Willy Wonka & the Chocolate Factory. Born to Do It is an 2-step garage and R&B album, backed by electro beats, garage and hip hop. The album's songs contain acoustic guitars and insistent thumps of beats and bass, with lyrics that revolve around themes of romance, the complexities of relationships, and clubbing. Upon release the album was met with rave reviews from music critics and was listed as one of the Greatest Albums Ever by MTV.
Commercially the album was a huge success, eventually selling over eight million copies worldwide, making it one of the biggest albums by a UK R&B artist. The album debuted at number one on the UK Albums Chart becoming the fastest-selling debut studio album ever by a British male solo act, and eventually being certified six times platinum in the region. The album spawned four singles including the UK number ones "Fill Me In" and "7 Days", and the successful "Walking Away" and "Rendezvous". The album sold over 7.5 million copies worldwide.
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