7 Days (Craig David song)
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| Single by Craig David | ||||||||||||||
| from the album Born to Do It | ||||||||||||||
| Released | 24 July 2000 | |||||||||||||
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| Recorded | 1999 | |||||||||||||
| Genre | R&B | |||||||||||||
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| Producer(s) | Mark Hill | |||||||||||||
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"7 Days" is a song by English singer Craig David. It was released on 24 July 2000 as the second single from his debut studio album, Born to Do It (2000). "7 Days" is David's biggest worldwide hit to date, hitting number one in the United Kingdom and number ten in the United States, and receiving a Gold certification sale in the UK. In 2001, the song was nominated for the BRIT Award for Best Single (losing out to Robbie Williams' "Rock DJ"), and in 2003, it was nominated for the Grammy Award for Best Male Pop Vocal Performance.
The song was the seventeenth best-selling single of 2000 in the UK. There is also a remix produced by DJ Premier which features Mos Def and vocal samples from Nate Dogg's chorus in "Oh No". The song was recently covered by Zoot Woman.
The music video was directed by Max & Dania. It starts in a hairdresser's, where two guys are on duty. One is giving another guy a haircut and the other is sweeping up hair. David, wearing his trademark beanie hat, walks up to the window and knocks on it. He and the hairdresser already know each other well and after greeting him with a handshake and a hug, David asks the guy if he is busy. The guy says "No, no, it's cool," and David sits down to get his hair done, asking for "the usual". The guy then asks David what happened to him last week and he says "I've had the strangest week ever!". Taking David's hat off and looking at his hair, the guy goes "I can see!" and David recounts the week that has just gone past.
The week begins with David waking up on Monday morning at 11:00 AM to the sound of a fast-talking DJ who is playing "7 Days" on the radio. Having left the TV on the previous night, David sees a story on the news about a firefighter who rescued a baby from a burning building. He turns the TV off and stands up, and as he does, the DJ says "Just rewind and come again". A rewinding noise is heard and the song starts again; a few hours later, David is walking around Southampton and is on the way to see his friends. He sees a busker with a guitar and an open case for donations but walks past him. He also sees a newsstand where the main headline is the story about the firefighter which he saw on the TV earlier. A girl walking by David breaks her high heel and he grabs her hand to stop her from falling to the ground. An old lady sits on a bench with a balloon but lets go of it and it floats away. As he walks through a subway, three boys run past and one of them steps on David's shoe, leaving a speck of mud on it. David walks to the exit of the subway and he sees a beautiful 24-year-old woman wearing sunglasses walking towards him. She asks him what time it is and he pulls back his left sleeve to check his watch, but suddenly realises that he isn't wearing it and the woman walks away. These scenes are intercut with scenes at the hairdresser's in the present day, where David is singing the song to the guy cutting his hair (the parts of the lyrics which are questions, such as "Didn't she mind?", "What was the deal?" and "So, was she keen?" are asked by the hairdresser).
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