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La Crosse, Wisconsin United States |
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Branding | WXOW 19 (general) News 19 (newscasts) La Crosse-Eau Claire CW (on DT2) Decades (on DT3) |
Slogan |
La Crosse's Own TV Now (on DT2) |
Channels |
Digital: 48 (UHF) Virtual: 19 () |
Subchannels | (see article) |
Affiliations | ABC |
Owner |
Quincy Media (WXOW-WQOW License, LLC) |
First air date | March 7, 1970 |
Call letters' meaning | X (for La Crosse) and sister to Madison's WKOW |
Sister station(s) | WQOW, WKOW, WAOW/WYOW/WMOW, KTTC |
Former channel number(s) | 19 (UHF analog, 1970–2009) 14 (UHF digital, 2002–2009) |
Transmitter power | 371 kW |
Height | 348 m (1,142 ft) |
Class | DT |
Facility ID | 64549 |
Transmitter coordinates | 43°48′23.5″N 91°22′2.9″W / 43.806528°N 91.367472°W |
Website | wxow.com |
WXOW is the ABC-affiliated television station for Western Wisconsin that is licensed to La Crosse. Owned by Quincy Media, it broadcasts a high definition digital signal on UHF channel 48 (or virtual channel 19.1 via PSIP) from a transmitter at its studios on County Highway 25 in La Crescent, Minnesota.
WQOW in Eau Claire, Wisconsin operates as semi-satellite extending the ABC signal into the Chippewa Valley of Wisconsin. As such, that station simulcasts ABC network and syndicated programming as provided by WXOW but airs separate commercials, legal identifications, local newscasts, and Sunday morning programming. WXOW serves the southern half of the market while WQOW serves the northern portion. The two stations are counted as a single unit for ratings purposes. DirecTV and Dish Network offers both WXOW and WQOW as of September 2010.
WXOW signed on on March 7, 1970 as a semi-satellite of WKOW-TV in Madison. Before then, ABC programming in the market was relegated to off-hours clearances on CBS affiliate WKBT and NBC affiliate WEAU-TV. Depending on the location, Western Wisconsin viewers could get the full ABC schedule on KMSP-TV from the Twin Cities, KAUS-TV (now KAAL) in Austin, Minnesota, or WKOW.