WMOW
 
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Crandon, Wisconsin United States |
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| Branding |
Central Wisconsin CW Newsline 9 (news) WMOW 4/Newsline 9 (general/news; DT2) |
| Slogan |
TV Now (general) Your Trusted Resource |
| Channels |
Digital: 12 (VHF) Virtual: 4 (PSIP) |
| Subchannels | (see article) |
| Affiliations |
The CW (via The CW Plus) |
| Owner |
Quincy Media (WAOW-WYOW License, LLC) |
| Founded | December 4, 1998 |
| Call letters' meaning | sister to Madison's WKOW |
| Sister station(s) | WKOW, WXOW/WQOW, KTTC, KXLT-TV, WREX |
| Former callsigns | WBIJ (2001–2010) |
| Former channel number(s) | 4 (VHF analog, 2001–2009) |
| Former affiliations |
FamilyNet (2001–2009) Dark (2009–2010) |
| Transmitter power | 3.2 kW |
| Height | 119 m |
| Class | DT |
| Facility ID | 81503 |
| Transmitter coordinates | 45°34′23.4″N 88°52′58.7″W / 45.573167°N 88.882972°W |
WMOW is the CW-affiliated television station for North-Central Wisconsin's Northern Highland that is licensed to Crandon. It broadcasts a 720p high definition digital signal on VHF channel 12 (or virtual channel 4.1 via PSIP) from a transmitter just east of downtown. Owned by Quincy Media, the station can also be seen on Charter channel 8 and in HD on digital channel 610. Besides the transmitter, WMOW does not maintain any physical presence locally in Crandon.
Although considered a separate station in its own right, it technically operates as a full-time satellite of ABC affiliate WAOW in Wausau. However, in an unusual arrangement, the big three network is actually seen on a second digital subchannel of WMOW. Therefore, this actually makes the main channel a straight satellite of CW affiliate WAOW-DT2 (through the CW Plus national service).
Master control and all internal operations of WMOW originate from WAOW's studios on Grand Avenue/U.S. 51 in Wausau. On the main channel, it airs a thirty-minute prime time newscast on weeknights known as Newsline 9 at 9 on The CW which is produced by WAOW.
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Wikipedia