The CW Plus
| The CW Plus | |
|---|---|
 |
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| Launched | September 18, 2006 |
| Network | The CW |
| Owned by | The CW Network, LLC (Time Warner (50%)/ CBS Corporation (50%)) |
| Picture format |
480i (SDTV) 1080i or 720p (HDTV) (resolution varies depending on the affiliate) |
| Slogan | Dare To Defy |
| Country | United States |
| Language | English |
| Broadcast area | National (available only in smaller television markets) |
| Affiliates | (see section) |
| Headquarters | Los Angeles, California |
| Replaced | The WB 100+ Station Group (1998–2006) |
| Timeshift service | The CW Plus East The CW Plus Mountain The CW Plus Pacific |
| Website | cwplustv |
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Availability
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| Terrestrial | |
| Available on digital subchannels and LPTV stations in some markets | Check local listings for channel |
| Satellite | |
| OTA affiliates available on DirecTV and Dish Network in some markets | Check local listings for channel |
| Cable | |
| Available on some cable systems | Consult your local cable provider or program listings source for channel availability of a CW Plus cable-only affiliate |
The CW Plus is a national feed of The CW, owned by The CW Network, LLC (a joint venture between Time Warner and CBS Corporation, which each maintain a 50% ownership interest), that is primarily carried on digital subchannels and non-broadcast cable television outlets. The service is intended for areas ranked below the top 99 television markets in the United States designated by Nielsen Media Research. In addition to carrying CW network programming on Monday through Fridays in daytime and prime time, as well as its Saturday morning educational programming block, The CW Plus runs a mix of syndicated and brokered programs outside of designated network programming time periods.
The CW handles programming and promotional services for The CW Plus at its corporate headquarters in Burbank, California (marketing services were handled through a separate division for the service until March 2008, when these operations were transferred to The CW's marketing department due to layoffs imposed by the network); centralcasting operations for the CW Plus affiliates are hubbed at the California Video Center in Los Angeles.
One of the predecessors of The CW, The WB Television Network had maintained a similar group of cable-only affiliate stations in small- and select medium-sized markets called The WB 100+ Station Group, which began operations on September 21, 1998 and continued to operate until The WB ended operations on September 17, 2006. On February 24, 2006, one month after CBS Corporation and Time Warner announced the launch of the new network, The CW formally released a proposal to prospective affiliates announcing the creation of The CW Plus, a similar single-network feed for smaller markets – covering the same areas that were served by The WB 100+. While there was no guarantee that existing affiliates of The WB 100+ would automatically join The CW Plus, most of them (particularly cable-only affiliates) ultimately did join the new service, and programming transitioned seamlessly from The WB 100+ to The CW Plus.
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