One Magnificent Morning
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| Network | The CW |
|---|---|
| Launched | October 4, 2014 |
| Country of origin | United States |
| Owner | Litton Entertainment |
| Format | Saturday morning E/I block |
| Running time | Saturdays 7:00am–12:00pm |
| Original Language(s) | English |
| Official website | Official website |
One Magnificent Morning (OMM) is an American programming block that is programmed by Litton Entertainment, and debuted on October 4, 2014 as a replacement for the animation block Vortexx. It airs on Saturday mornings on the owned-and-operated stations and affiliates of The CW; the block features live-action documentary and lifestyle series aimed at preteens and teenagers between the ages of 10 and 16, the same style of programming that Litton provides for competing blocks seen on ABC, CBS and NBC. Most of the programs in the five-hour block are designed to meet federally mandated educational programming guidelines.
On June 5, 2014, The CW announced that it would discontinue its existing Saturday morning block Vortexx, which was produced by Saban Brands, in favor of One Magnificent Morning, a new, five-hour block produced by Litton Entertainment and distributed by CBS Television Distribution, that would feature live-action educational programming aimed towards teenagers and their parents. The move came as part of a growing shift by broadcast television networks towards non-fiction programming to fulfill the FCC-mandated requirement to air a quota of educational programming weekly; the previous year, Litton began producing CBS Dream Team, a similar E/I block for sister network CBS (corporate parent CBS Corporation is a part-owner of The CW), and the company has also produced Litton's Weekend Adventure for ABC's affiliates since September 2011.
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