Prime time

Prime time or peak time is the block of broadcast programming taking place during the middle of the evening for television programming.

The term prime time is often defined in terms of a fixed time period – for example (in the United States), from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time).

In Chinese television, the 19:00-to-22:00 time slot is known as Golden Time (Traditional Chinese: 黄金時間; Simplified Chinese: 黄金时间; Pinyin: Huángjīn shíjiān). The term also influenced a nickname of a strip of holidays in known as Golden Week.

Prime time here usually takes place from 19:00 until 22:00. After that, programs classified as “PG” (Parental Guidance) are allowed to be broadcast. Frontline dramas appear during this time slot in Cantonese, as well as movies in English.

In India, prime time occurs between 20:00 and 22:30. The main news programs are broadcast at 20:30, and the highest-rated television program is preceded by it at 20:00.Usually, programmes during prime time are domestic dramas, foreign drama series (mostly American), movies and entertainment programmes.

Prime time usually takes place from 18:00 to 23:00 WIB, preceded by a daily newscast at 17:00 (although some channels broadcast their daily evening newscasts earlier, usually at 16:00 or 16:30). After prime time, programs classified as Adult, as well as cigarette commercials, are allowed to be broadcast,.

Like another Muslim-majority country, there is also a 'midnight prime time' during sahur time in a month of Ramadan. It takes place from 02:00 (or 02:30 in some channels) and ends at the Fajr prayer call, varies between 04:30 and 05:00. The time slot is usually filled with comedy and religious programming.

In Iraq, prime time runs from 20:00 to 23:00. The main news programs are broadcast at 20:00 and the highest-rated television program airs at 21:00.

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