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WYOW (TV)

WYOW
(satellite of WAOW
Wausau, Wisconsin)
WAOW-WYOW Logo.png

Wyow cw 2012.png
Eagle River, Wisconsin
United States
Branding Northwoods 34 (general)
Newsline 9 (newscasts)
Central Wisconsin CW
(DT2)
Slogan Your Trusted Resource
TV Now (DT2)
Channels Digital: 28 (UHF)
Virtual: 34 (PSIP)
Subchannels (see article)
Affiliations ABC
Owner Quincy Media
(WAOW-WYOW License, LLC)
Founded January 4, 1997
Call letters' meaning sister to Madison's WKOW
Sister station(s) WXOW/WQOW,
WKOW, KTTC,
KXLT-TV, WREX
Former channel number(s) 34 (UHF analog, 1997–2009)
Former affiliations NFL on Fox (1997–1999)
RTV (DT3, 2008–2009)
Transmitter power 70 kW
Height 163 m
Facility ID 77789
Transmitter coordinates 45°46′29.9″N 89°14′56.1″W / 45.774972°N 89.248917°W / 45.774972; -89.248917

WYOW is the ABC-affiliated television station for North-Central Wisconsin's Northern Highland that is licensed to Eagle River. It broadcasts a 720p high definition digital signal on UHF channel 28 (or virtual channel 34.1 via PSIP) from a transmitter, between Sugar Camp and Three Lakes, in unincorporated Oneida County. Owned by Quincy Media, WYOW maintains an advertising sales office on West Pine Street/WIS 17/WIS 70 in downtown Eagle River.

Although considered a separate station in its own right, the outlet is actually operated as a full-time satellite of WAOW in Wausau. WYOW airs the same broadcast schedule as its parent station but features separate legal identifications and local commercial inserts.

However, this slightly different feed is seen exclusively over-the-air as only WAOW is offered on Charter systems in the market (seen on channel 6 with HD on digital channel 609). It is identified on-air as "Northwoods 34" based on North-Central Wisconsin's namesake as a popular vacation and retirement destination in the Upper Midwestern United States.


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