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WEAU-TV

WEAU
WEAU 13 logo.png
Eau Claire/La Crosse, Wisconsin
United States
Branding WEAU 13 (general)
WEAU 13 News
Slogan Important To You
Channels Digital: 38 (UHF)
Virtual: 13 (PSIP)
Subchannels (see article)
Affiliations NBC
Owner Gray Television
(Gray Television
Licensee, LLC)
First air date December 17, 1953
Call letters' meaning We're EAU Claire
Sister station(s) Madison: WMTV
Wausau: WSAW, WZAW-LD
Cedar Rapids, IA: KCRG-TV
Former channel number(s) 13 (VHF analog, 1953–2009)
39 (UHF digital, 2002–2009)
13 (VHF digital, 2009–2011)
Former affiliations CBS, ABC, DuMont (1954–1956)
all secondary
Transmitter power 1,000 kW
Height 607 m (1,991 ft)
Facility ID 7893
Transmitter coordinates 44°39′49.5″N 90°57′41.3″W / 44.663750°N 90.961472°W / 44.663750; -90.961472
Website weau.com

WEAU is the NBC-affiliated television station for Western Wisconsin that is licensed to Eau Claire. It broadcasts a high definition digital on UHF channel 38 from a transmitter, north of Fairchild, along the Eau Claire and Clark County line. Owned by Gray Television, the station has studios on South Hastings Way/U.S. 53 Business in Altoona (with an Eau Claire postal address). Syndicated programing on WEAU includes Wheel of Fortune, Inside Edition, Jeopardy!, and Steve Harvey and Mr. Food Test Kitchen among others.

Western Wisconsin is one of the few markets in the United States to receive NBC programming from multiple over-the-air affiliates as La Crosse is also served by W50DR-D channel 50, a repeater of KTTC from Rochester, Minnesota. This low-powered station airs from a transmitter in La Crescent, Minnesota and provides over-the-air service of NBC to viewers in La Crosse unable to receive WEAU due to area topography. However, WEAU is considered the primary NBC affiliate for that area and is the only affiliate available on cable and satellite television providers.


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