WMTV
  
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Madison, Wisconsin United States |
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| City | Madison |
| Branding |
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| Slogan | Coverage You Can Count On |
| Channels |
Digital: 19 (UHF) Virtual: 15 () |
| Subchannels | |
| Affiliations |
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| Owner |
Gray Television (Gray Television Licensee, LLC) |
| First air date | July 8, 1953 |
| Call letters' meaning | Watch Madison TeleVision |
| Sister station(s) | 'WEAU, WSAW, WZAW-LD, WIFR |
| Former channel number(s) |
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| Former affiliations |
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| Transmitter power | 155 kW |
| Height | 414.8 m |
| Facility ID | 6870 |
| Transmitter coordinates | 43°3′2.5″N 89°29′13″W / 43.050694°N 89.48694°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | Official website |
WMTV (digital channel 19 and virtual channel 15) is a television station licensed to and based in Madison, Wisconsin. The station is owned and operated by Gray Television and features affiliations with NBC on its main channel and The CW on its DT2 digital subchannel. WMTV's studio and transmitter are located on Forward Drive on Madison's southwest side.
WMTV signed on the air in July 1953 on channel 33 and was an affiliate of ABC, DuMont, and NBC. In 1956, WKOW-TV, which had the CBS affiliation, picked up the ABC affiliation from WMTV after losing CBS to then-new VHF station WISC-TV, thus resulting in WMTV becoming solely affiliated with NBC.
In 1960, WMTV switched channels from 33 to 15, where it remained until analog broadcasting ceased just before midnight on February 17, 2009. The station's over-the-air broadcasts are now on digital channel 19, though it is found through on virtual channel 15.
The station's channel 19 signal is also used by Chicago's WGN-TV and WXMI in Grand Rapids, Michigan, causing interference between it and those two stations in the easternmost and western portions of their coverage area, mainly in Walworth County, which is just outside the Madison market (though WXMI's signal is limited by the Kettle Moraine range west of Jefferson County).
On October 16, 2010, WMTV became the second commercial TV station in Madison to produce all of its newscasts in high-definition, the first being WISC-TV. On October 18, 2010, the station also began airing its flagship syndicated programs Jeopardy! and Wheel of Fortune in HD.
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