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WSAW

WSAW-TV
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WZAW logo.png
Wausau/Rhinelander, Wisconsin
United States
Branding NewsChannel 7
My TV Wausau (DT2)
WZAW Fox (DT3)
Slogan Your Local News and
Weather Authority
Channels Digital: 7 (VHF/PSIP)
Subchannels (see article)
Translators 42 (UHF) W42DH-D Sayner/Vilas County, WI
Affiliations CBS
Owner Gray Television
(Gray Television
Licensee, LLC)
Founded October 23, 1954
Call letters' meaning phonetically short for WauSAu, Wisconsin;
also similar to original calls
Sister station(s) WZAW-LD, WEAU, WMTV, WBAY-TV, WLUC-TV
Former callsigns WSAU-TV (1954–1981)
Former channel number(s) 7 (VHF analog, 1954–2009)
40 (UHF digital, –2009)
57 W57AR Sayner/
Vilas County, WI
translator
Former affiliations DuMont (1954–1956)
NBC (1954–1965)
ABC (1954–1966)
all secondary
AccuWX (DT3)
Heroes & Icons (DT3)
Transmitter power 72 kW
Height 373 m
Class DT
Facility ID 6867
Transmitter coordinates 44°55′14.2″N 89°41′28.7″W / 44.920611°N 89.691306°W / 44.920611; -89.691306
Website www.wsaw.com

WSAW-TV is the CBS-affiliated television station for North-Central Wisconsin's Northern Highland. Licensed to Wausau, it broadcasts a high definition digital signal on VHF channel 7 from a transmitter on Rib Mountain. Owned by Gray Television, the station is sister to low-powered Fox affiliate WZAW-LD and the two outlets share studios on Grand Avenue/U.S. 51 in Wausau.

To serve the Northwoods area of Northern Wisconsin, it operates a digital fill-in translator in Sayner (W42DH-D) that also covers Eagle River. This also airs a high definition signal but is seen on UHF channel 42 (or virtual channel 7.1 via PSIP) from a transmitter, on Razorback Road, in unincorporated Vilas County (north of Sayner). The low-powered repeater also serves the western portion of Michigan's Upper Peninsula although the broadcasting radius is limited to Marenisco and Watersmeet.


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