WUBL-FM
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| City | Atlanta, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | 94.9 The Bull |
| Slogan | Today's Best Country |
| Frequency | 94.9 MHz (also on HD Radio) |
| Repeater(s) | WANN-CD 29 (DTV 32.22) |
| First air date | October 24, 1962 (as WAVO-FM) |
| Format | Analog/HD1: Country HD2: WCCV FM HD3: WGST AM |
| ERP | 78,000 watts |
| HAAT | 298 m (978 ft) |
| Class | C1 |
| Facility ID | 29735 |
| Callsign meaning | Anagram of BUL in "bull" |
| Former callsigns | WAVO-FM (1962-1972) WPCH (1972-2002) WLTM (2002-2006) |
| Owner |
iHeartMedia (Citicasters Licenses, Inc.) |
| Sister stations | WBZY, WGST, WWPW, WRDG, WRDA, W222AF |
| Webcast | Listen Live |
| Website | 949thebull.com |
WUBL FM 94.9, known as "94-9 the Bull", is an Atlanta FM radio station that plays country music. Owned by iHeartMedia, the station's radio transmitter is located just northeast of Atlanta near Druid Hills Road in North Druid Hills, with several other stations, and operates from studios located at the Peachtree Palisades building in the Brookwood Hills district of Atlanta.
The station began on October 24, 1962 as religious WAVO-FM, sister to WAVO AM. In 1972, the format changed to easy listening with the WPCH callsign. In the early 1980s, the station's format switched from easy listening to soft AC as a response to WSB-FM's format change. The name was "FM95 WPCH" until mid-1991, when the "Peach 94.9" name was adopted, reflecting its exact frequency for newer radios with digital tuning, and Atlanta's nickname as the "Big Peach". (This is derived from its main road of Peachtree Street, and New York being the "Big Apple", as well as Atlanta being the "New York of the South"; the callsign is now on WPCH-TV as "Peachtree TV" in Atlanta.) The station enjoyed consistent ratings success through the 1990s and early 2000s.
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