WWPW
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| City | Atlanta, Georgia |
|---|---|
| Broadcast area | Metro Atlanta |
| Branding | Power 96.1 |
| Slogan | Atlanta's #1 Hit Music Station |
| Frequency | 96.1 MHz (also on HD Radio) |
| Translator(s) | 92.3 W222AF (Marietta, relays HD3) 97.5 W248BV (Cumming, relays HD3) |
| Repeater(s) | WANN-CD 29 (DTV 32.23) |
| First air date | 1960 (as WGAA-FM) |
| Format |
Top 40 (CHR) (Analog/HD1) Christian contemporary "iHeart Christian Hits Top 20" (HD2) Urban Contemporary "92.3 & 96.7 The Beat" (HD3) |
| ERP | 97,000 watts |
| HAAT | 300 m (984 ft) |
| Class | C0 |
| Facility ID | 11275 |
| Transmitter coordinates | 33°48′27.00″N 84°20′26.00″W / 33.8075000°N 84.3405556°W |
| Callsign meaning |
W / W / PoWer (current branding) |
| Former callsigns | WGAA-FM (1960) WKLS (1961-1977) WKLS-FM (1977-1989) WEOA (1989) WKLS (1989-2012) |
| Affiliations | Premium Choice |
| Owner |
iHeartMedia (Citicasters Licenses, Inc.) |
| Sister stations | WBZY, WGST, WRDA, WRDG, WUBL |
| Webcast |
Listen Live Listen Live (HD3) |
| Website |
power961 thebeatatl.iheart.com (HD3) |
WWPW FM 96.1 — branded Power 96-1 — is a commercial top-40 (CHR) radio station licensed to Atlanta, Georgia. Owned by iHeartMedia, the station serves the Atlanta metropolitan area. Besides a standard analog transmission, WWPW broadcasts over three HD Radio channels, and is available online via iHeartRadio. The station operates from studios located at the Peachtree Palisades building in the Brookwood Hills district of Atlanta.
The station transmits from the west tower at the North Druid Hills site along Briarcliff Road, just west of Emory University and Clifton Road. According to FCC records for coordinates and height, it shares its main radio antenna with WUBL FM 94.9, and WWPW's low-power backup antenna about 25 meters (82 ft) lower is also the backup for WYAY FM 106.7. The main WWPW/WUBL antenna has a permit to move to the east tower. There are also several other stations on these towers.
The 96.1 frequency was originally WGAA-FM in Cedartown, Georgia, the FM counterpart to WGAA AM 1340. WKLS's callsign stands for the initials of the founding owners: Don Kennedy, James Lathom, and Arthur Swan ("K", "L", and "S"). They formed the station in 1960 with a $25,000 investment, selling it ten years later for $750,000.
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Wikipedia