City | Bowdon, Georgia |
---|---|
Broadcast area |
Atlanta metropolitan area Midwest Georgia |
Branding | 105.3 El Patrón |
Frequency | 105.3 MHz (also on HD Radio) 105.3 HD-2 Mia |
First air date | May 1994 (as WYAI at 105.5) |
Format | Regional Mexican |
ERP | 61,000 watts |
HAAT | 367 meters |
Class | C1 |
Facility ID | 63406 |
Callsign meaning | W BuzZ Y (former branding) |
Former callsigns | WYAI (1994-2002) WMAX (2002-2004) WWVA (2004-2005) WLCL (2005) |
Former frequencies | 105.5 MHz (1994-2002) |
Owner |
iHeartMedia (CC Licenses, LLC) |
Sister stations | WGST, WWPW, WRDG, WUBL, WRDA |
Webcast |
Listen Live HD2: Listen Live |
Website | 1053elpatron.com |
WBZY FM 105.3 ("105-3 El Patrón") is a radio station that plays Regional Mexican music. The station's transmitter is located in Newnan, Georgia and targets metro Atlanta, also covering its city of license of Bowdon, Georgia. It is owned by iHeartMedia and operates from studios located at the Peachtree Palisades building in the Brookwood Hills district of Atlanta.
The station began in May 1994 as country-music "Y 105.5" WYAI-FM, a class-A serving Carrollton to the west-southwest of metro Atlanta. Having co-channel RF interference with station WCHK-FM 105.5 in Canton, Georgia (north-northwest of Atlanta), both stations changed radio frequencies (the other station now being WRDA 105.7) and moved closer to Atlanta. In late February 2002, the station upgraded to a class C1 as an Atlanta move-in. To create hype, the station stunted with classical music and comedy bits. 105.3 officially debuted as WMAX-FM "105.3 The Max", playing all 80s music, on February 18, 2002, with "Video Killed the Radio Star" by The Buggles being the first song played. On January 30, 2004, at 6 p.m., after playing "It's The End of the World" by R.E.M., it became a hot talk station known as "Real Radio 105.3" that aired talk on weekdays and '80s music on weekends. The WMAX-FM callsign now resides on another iHeartMedia station in Holland, Michigan, which is currently branded as 9-6-1 ESPN.