WRDG
 |
|
| City | Union City, Georgia |
|---|---|
| Broadcast area | South Atlanta |
| Branding | 92.3 & 96.7 The Beat |
| Slogan | The A's New Hip Hop and R&B |
| Frequency | 96.7 MHz (also on HD Radio) |
| Translator(s) | 92.3 W222AF (Marietta) 97.5 W248BV (Cumming) |
| Repeater(s) | 96.1 WWPW-HD3 WANN-CD 29 (DTV 32.24) |
| First air date | 1985 (as WBUS) |
| Format | Mainstream urban |
| ERP | 2,150 watts |
| HAAT | 168 m (551 ft) |
| Class | A |
| Facility ID | 61142 |
| Callsign meaning | Similar to that of previous simulcaster WRDA |
| Former callsigns | WBUS (4/85) WWER (3/87) WMKJ (11/87) WLDA (10/00) WXVV (10/01) WBZY (4/02) WVWA-FM (5/05) WLTM (1/07) WWLG (1/08-4/13) |
| Owner |
iHeartMedia (Citicasters Licenses, Inc.) |
| Sister stations | WBZY, WGST, WWPW, WUBL, WRDA |
| Webcast | Listen Live |
| Website | thebeatatl.iheart.com |
WRDG 96.7 FM, "92.3 & 96.7 The Beat", is an Atlanta radio station broadcasting an mainstream urban radio format. It is owned by iHeartMedia and is licensed to serve Union City, Georgia. It operates from studios located at the Peachtree Palisades building in the Brookwood Hills district of Atlanta, and the transmitter is located in Tyrone.
96.7 began in April 1985 as WBUS, then became WWER in March 1987. Just a few months later, it became adult contemporary-formatted WMKJ in November 1987, staying there for well over a decade. In October 2000, it became Rhythmic Top 40 WLDA, branded as "Wild 96.7". This lasted for only a year, becoming a simulcast of Rock AC-formatted "WMXV (Mix 105.7)" as WXVV on October 8, 2001.
The station was WBZY-FM, "96.7 the Buzz" from April 5, 2002, to May 5, 2005. On that date, the Buzz was moved to 105.3 (and then to WKLS FM 96.1 as "Project 9-6-1"). It was then WVWA-FM ("Viva 96.7"), returning to a simulcast in south metro Atlanta of north metro's WWVA-FM "Viva 105.7" (formerly "Viva 105.3"). (Although this was the first time this broadcast callsign had actually been legally assigned [1], it had been previously used in a famous parody of radio, see links.)
On December 20, 2006, WVWA broke from the simulcast again and became adult contemporary as 96.7 Lite FM. The format and moniker and WLTM call letters were previously held locally on 94.9, which flipped to country music as "94.9 the Bull" and adopted new callsign WUBL two days earlier.
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