WTSJ-LP
 
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Milwaukee, Wisconsin United States |
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| Branding | WTSJ 38 Wisconsin (general) Azteca Wisconsin (DT1) |
| Slogan | Contigo |
| Channels | Digital: 38 (UHF, also PSIP) |
| Affiliations |
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| Owner |
DTV America (DTV America Corporation) |
| First air date | December 12, 2006 |
| Call letters' meaning | W-The Spanish Journal (local print media partner) |
| Sister station(s) | WZCK-LD (Madison-Middleton) |
| Former callsigns | WBWT-LP (2006–2015) |
| Former affiliations |
MundoFox/MundoMax (2012–2016) Escape (2016, on DT3) |
| Transmitter power | 25 kW (analog) 13.4 kW (digital) |
| Height | 198 m |
| Class | LPTV |
| Facility ID | 56213 |
| Transmitter coordinates | 43°05′46″N 87°54′15″W / 43.09611°N 87.90417°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
WTSJ-LP, UHF channel 38, is a Azteca-affiliated digital television station located in Milwaukee, Wisconsin, United States. The station is owned by DTV America Corporation. The station's studio facilities are located at 1136 South 108th Street in West Allis, and its transmitter is located at the Milwaukee PBS tower on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood.
What is now WTSJ-LP has its origins in a construction permit for a low-power television station on channel 55 in Ludington, Michigan, which the Federal Communications Commission granted to Richard L. Bourassa on May 31, 1995 and issued the call sign W55CG. Bourassa sold the station to MS Communications on November 16, 2000. A month later, MS filed for a license to cover the permit, which was granted on February 16, 2001; on May 24, the company obtained a construction permit to move the station to channel 53 in Milwaukee as W53CC. The channel 53 permit was subsequently replaced with one for operation on channel 38 (as W38DT) on April 14, 2004. MS Communications had plans to establish wireless cable networks, but never broadcast anything other than test patterns on its stations.
Bustos Media purchased the station from MS Communications for $1,350,000 on June 9, 2006. The previous day, MS shut down the W55CG facility in Ludington in preparation for the completion of the sale. Bustos changed the call letters to WBWT-LP on August 30, 2006, built the channel 38 facility in Milwaukee, began airing a test pattern in September 2006, and officially signed WBWT on the air on December 12. The station originally served as an affiliate of Azteca América and also initially carried a video simulcast of the morning program from sister radio station WDDW (104.7 FM). It expected to add additional local programming to serve Milwaukee's Hispanic community.Time Warner Cable began carrying the station throughout its service area in October 2009 on digital cable channel 807.
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