WDDW
 |
|
| City | Sturtevant, Wisconsin |
|---|---|
| Broadcast area | Milwaukee/Racine |
| Branding |
"La Gran D" (main analog/HD1), "LA 93.7" (HD2/FM translator) |
| Frequency | 104.7 FM MHz |
| Translator(s) | 93.7 W229CQ (Milwaukee) |
| First air date | June 18, 1993 |
| Format | Traditional Mexican Music |
| ERP | 4,200 watts |
| HAAT | 103 meters |
| Class | A |
| Facility ID | 53506 |
| Former callsigns | WZXA (1989-1997) WEXT (1997-2005) |
| Owner |
Bustos Media (Bustos Media of Wisconsin, LLC) |
| Website | http://wddw.lagranderadio.com/ |
WDDW (104.7 FM) is a Spanish language radio station licensed to Sturtevant, Wisconsin, and serving the Milwaukee and Racine area from studios located on South 108th Street in West Allis. It is owned by Bustos Media. WDDW is also known as "La Gran D" (sounded out as "La Grande", using the Spanish pronunciation of the letter "D"), and plays traditional regional/Mexican music, with a second station, W229CQ (93.7), translated via WDDW's HD Radio HD2 subchannel and carrying older regional/traditional music and some current tracks under the branding "LA 93.7". WDDW transmits from the former WMLW-TV analog-era tower northwest of the Oak Creek Power Plant in Oak Creek, with W229CQ's transmitter located atop the Hilton Milwaukee City Center. Both signals optimally target Milwaukee's core south side Hispanic neighborhoods.
The frequency was licensed on September 26, 1989 as WZXA, and finally signed on the air June 18, 1993. In 1994, the station aired a mixture of satellite and local hot adult contemporary as "Sunny 104.7", targeting Racine and Kenosha with their transmitter site located in Franksville, Wisconsin. The station was owned by Pride Communications.
In the spring of 1997, WZXA flipped to current country music as WEXT "Extreme Country 104.7". Pride Communications was sold to NextMedia in 2000, though no major format changes were made. In February 2004 NextMedia turned on their new Oak Creek transmitter, which gave the station an improved signal into the Milwaukee area. The format was tweaked on March 6, 2004, when it evolved into a mixture of current and classic country as "104-7 The Wolf". Instead of a jingle, The Wolf would usually play a wolf howling between songs.
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