QVC | |
---|---|
Owned by | Liberty Interactive |
Picture format |
1080i (HDTV) 480i (SDTV) |
Slogan | Quality, Value, Convenience |
Country | United States |
Language | English |
Broadcast area | Worldwide |
Headquarters | West Chester, Pennsylvania |
Timeshift service | QVC Plus (US; three-hour delayed feed) |
Website | QVC.com |
Availability
|
|
Terrestrial | |
Satellite | |
DirecTV | 70, 275 and 317 (HD/SD) 76, 79 and 315 (QVC Plus) |
Dish Network | 137 (SD only) 255 (QVC Plus) |
IPTV | |
AT&T U-Verse | 1420 (HD) 420 (SD) |
Streaming media | |
QVC | Watch live (US only) |
QVC (an acronym for "Quality, Value, Convenience") is an American cable, satellite and broadcast television network, and multinational corporation specializing in televised home shopping that is owned by Liberty Interactive. Founded in 1986 by Joseph Segel in West Chester, Pennsylvania, United States, QVC broadcasts to more than 350 million households in seven countries as QVC US, QVC UK, QVC Germany, QVC Japan, QVC Italy, QVC/CNR (China) and QVC France.
QVC was founded on June 13, 1986 by Joseph Segel. One of the first brands to sign a two-year deal with QVC for its products was Sears. The channel's first live broadcast took place at 7:30 p.m. ET on November 24 of that year, reaching 7.6 million cable television homes; the first item sold was a "Windsor Shower Companion" shower radio, presented by host John Eastman (Bob Bowersox was the first host seen on-screen). The corporation later set a new record for first full-year fiscal sales for a new public company of $112 million.
Initially broadcast live from 7:30 p.m. until midnight ET each weekday and all day on Saturdays and Sundays, the channel extended its live programming to 24 hours in January 1987. QVC acquired its top competitor, the Cable Value Network (CVN), in 1989. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then led to difficulties in the couple of years that followed.
On February 2, 1995, Comcast purchased a majority shareholder stake in QVC, Inc., taking control of the corporation. That year, QVC kicked off the "Quest for America's Best: 50 in 50 Tour," a 50-week nationwide product search. Q2, a separate channel for more upscale shoppers, was founded in 1994 but abandoned in 1996. QVC.com was started in 1996 as iQVC.