Milwaukee, Wisconsin United States |
|
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Branding | Milwaukee PBS |
Slogan | Opening Your World |
Channels |
Digital: WMVS: 8 (VHF) Virtual: 10 () WMVT: 35 (UHF) Virtual: 36 (PSIP) |
Subchannels | see table below |
Affiliations | PBS |
Owner | Milwaukee Area Technical College |
First air date |
WMVS: October 28, 1957 WMVT: January 29, 1963 |
Former affiliations |
NET (1957–1970 on WMVS; 1963–1970 on WMVT) |
Licensing authority | FCC |
Public license information: |
WMVS / WMVT Profile WMVS / WMVT CDBS |
Website | www |
Milwaukee PBS is the collective brand for two PBS member television stations located in Milwaukee, Wisconsin: WMVS (channel 10) and WMVT (channel 36). Both stations are owned and operated by Milwaukee Area Technical College (MATC).
WMVT and WMVS share studio facilities located at the Continuing Education Center on the Milwaukee Area Technical College campus at 1036 North 8th Street in downtown Milwaukee; by coincidence of the city's grid system, Milwaukee PBS has the unique distinction of its studio's address number incorporating the channel numbers for both of the stations (most television and radio stations that have their channel number as an address use a vanity address or street not within a community's numbering system, e.g. KLAS-TV channel 8 in Las Vegas is located on Channel 8 Drive). A second facility in suburban Brookfield a block west of the Milwaukee County line is also maintained as a production facility and donation/pick-up center for the organization's fundraising efforts, including the annual Great TV Auction.
The stations maintain transmitter facilities at the MPTV Tower (standing for its former branding until 2016 of Milwaukee Public Television, which was represented visually as an abbreviation), located at the northern end of Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood; the facility went into service in 1999, and is owned in conjunction with the American Tower Corporation (MPTV formerly leased space on the WITI TV Tower for WMVS and WMVT's respective transmitters from the 1960s until 1981, and then WVTV's tower until 1999). Besides transmitting WMVS and WMVT, MPTV/American Tower leases tower and transmitter space on the MPTV Tower for WVTV and WCGV-TV (channels 18 and 24, both owned by Sinclair Broadcast Group), religious independent station WVCY-TV (channel 30, owned by VCY America), WMKE-CD (channel 21, owned by LocusPoint Networks), WPXE (channel 55, owned by Ion Media Networks) and WTSJ-LP (channel 38, owned by DTV America).