WMVS
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Milwaukee, Wisconsin United States |
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| Branding | Milwaukee PBS 10 |
| Slogan | Opening Your World |
| Channels |
Digital: 8 (VHF) Virtual: 10 () WMVT 35.2 (36.2) (UHF) SD simulcast |
| Subchannels | (see article) |
| Translators | 36 (UHF, 10.11-10.14) Milwaukee |
| Affiliations |
PBS Wisconsin Public Television (sports/public affairs) Wisconsin Educational Communications Board (instructional) |
| Owner |
Milwaukee Area Technical College (Milwaukee Area Technical College District Board) |
| First air date | October 28, 1957 |
| Call letters' meaning |
Milwaukee Vocational Schools |
| Sister station(s) | WMVT |
| Former channel number(s) |
Analog: 10 (VHF, 1957–2009) |
| Former affiliations | NET (1957–1970) |
| Transmitter power | 25 kW |
| Height | 353.8 m |
| Facility ID | 42663 |
| Transmitter coordinates | 43°5′45.7″N 87°54′15.3″W / 43.096028°N 87.904250°WCoordinates: 43°5′45.7″N 87°54′15.3″W / 43.096028°N 87.904250°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www |
WMVS, virtual channel 10 (VHF digital channel 8), is a PBS member television station located in Milwaukee, Wisconsin, United States. The station is owned by the Milwaukee Area Technical College, which also owns sister PBS member station WMVT (channel 36). The two stations are collectively branded as "Milwaukee PBS". WMVS and WMVT share studio facilities located at the Continuing Education Center on the Milwaukee Area Technical College campus on North 8th Street in downtown Milwaukee, and its transmitter is located on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood.
WMVS and WMVT operate separately from the Wisconsin Public Television state network that is owned by the University of Wisconsin Extension and serves the rest of the state; however WMVT runs instructional television programs from Wisconsin Public Television, and Milwaukee Area Technical College/Milwaukee Public Television coordinate instructional television efforts for their broadcast area. The station's programming is also available on the video on demand service, Wisconsin On Demand 1111, on Time Warner Cable systems across southeastern Wisconsin.
The station first signed on the air on October 28, 1957, as the 28th educational television station in the United States and the second in Wisconsin (after WHA-TV in Madison). Among the strongest and earliest backers of the creation of Milwaukee Public Television (over the opposition of at least some of the area's commercial stations) was Frank Zeidler, who served as the mayor of Milwaukee from 1948 to 1960. In 2007, WMVS celebrated its 50th anniversary of broadcasting. Upon a September 2010 realignment of its digital signal, the station's changed its on-air branding to "Milwaukee Public Television, Channel 10-HD". Another switch in branding occurred in December 2016, when MPTV was re-branded to Milwaukee PBS.
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