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WVCY-TV

WVCY-TV
WVCY-TV Logo.png
Milwaukee, Wisconsin
United States
Branding TV-30
Slogan The Christian Alternative
Channels Digital: 22 (UHF)
Virtual: 30 ()
Translators W04CW 4 Tigerton/Marion (analog)
W26EE-D Wittenburg, Wisconsin UHF 26 / virtual 30 ()
Affiliations Religious independent
Owner VCY America, Inc.
First air date January 11, 1983; 34 years ago (1983-01-11)
Call letters' meaning Wisconsin
Voice of
Christian
Youth
Sister station(s) WVCY-FM & VCY America
Former channel number(s) Analog:
30 (UHF, 1983–2009)
Former affiliations FamilyNet (?–2009)
Transmitter power 196 kW
Height 286 m
Facility ID 72342
Transmitter coordinates 43°5′45.7″N 87°54′15.3″W / 43.096028°N 87.904250°W / 43.096028; -87.904250Coordinates: 43°5′45.7″N 87°54′15.3″W / 43.096028°N 87.904250°W / 43.096028; -87.904250
Licensing authority FCC
Public license information: Profile
CDBS
Website vcyamerica.org

WVCY-TV, virtual channel 30 (UHF digital channel 22), is a religious independent television station located in Milwaukee, Wisconsin, United States. The station is owned by VCY America, Inc. WVCY maintains studio facilities located on West Kilbourn Avenue in Milwaukee, and its transmitter is located on North Humboldt Boulevard in Milwaukee's Riverwest neighborhood (on the Milwaukee PBS broadcast tower). WVCY is also carried on cable television throughout southeastern Wisconsin and invokes must-carry statuses for mandatory carriage.

The station first signed on the air on January 11, 1983; it has operated as a religious station since its sign-on.

On May 23, 1994, Fox signed an affiliation deal with New World Communications to shift the network affiliations of the company's stations in 12 markets to Fox starting in the fall of 1994. Locally, the deal included WITI (channel 6), which would switch from CBS to Fox in December 1994. With only months to find an affiliate, CBS Corporation approached WVCY's owners to purchase the station and make it an owned-and-operated station of that network. Offers to affiliate with the network had already been turned down by NBC affiliate WTMJ-TV (channel 4), ABC affiliate WISN-TV (channel 12, which had been affiliated with CBS from 1961 to 1977), WVTV (channel 18; which had earlier been a CBS owned-and-operated station in the 1950s), WCGV (channel 24) and WJJA (channel 49, now WMLW-TV). The board of VCY America, along with station founder and VCY America chairman Vic Eliason, decided to reject the offer and retain ownership of the station, resulting in CBS then aligning itself with then low-profile independent WDJT-TV (channel 58), which had also initially declined an offer to affiliate with CBS, just days before WITI switched to Fox.


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