WRUB-FM
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| City | Sarasota, Florida |
|---|---|
| Broadcast area | Sarasota, Tampa Bay Areas |
| Branding | Rumba 106.5 |
| Slogan | "#1 Para Exitos y Musica Variada" |
| Frequency | 106.5 MHz (also on HD Radio) |
| Translator(s) | 100.3 W262CP Bayonet Point/103.5 WFUS-HD2 Gulfport 105.1 W286CQ Sarasota (relays HD3) |
| First air date | 1965 (as WSPB-FM) |
| Format |
Spanish Hits HD2: Hit Nation - iHeart "Formula Lab" HD3: Classic rock (WTZB simulcast) |
| ERP | 13,000 watts |
| HAAT | 178 meters |
| Class | C2 |
| Facility ID | 48672 |
| Transmitter coordinates | 27°32′42.00″N 82°34′27.00″W / 27.5450000°N 82.5741667°W |
| Callsign meaning | RUmBa |
| Former callsigns | WSPB-FM (1965-1982) WMLO (1982-1986) WSRZ (1986-1989) WSRZ-FM (1989-1999) WCTQ (1999-2016) WLTQ-FM (2016) |
| Affiliations | Premiere Radio Networks |
| Owner |
iHeartMedia, Inc. (Citicasters Licenses, Inc.) |
| Website | rumba1065.com |
WRUB (106.5 FM, "Rumba 106.5") is a radio station broadcasting a Spanish hits format. Licensed to Sarasota, Florida, United States, it serves the Sarasota / Bradenton and Tampa Bay Areas. The station is currently owned by iHeartMedia, Inc.
WRUB's transmitter is located near the intersection of 33rd Street W and 8th Avenue W in Memphis, south of the Sunshine Skyway Bridge, giving the station city-grade coverage not only to the Sarasota-Bradenton area, but also to the Tampa Bay area as well, as far north as Tampa and Largo. The station's coverage area extends north towards Lakeland and Pasco County, but faces interference from first-adjacents WGHR 106.3 Spring Hill and WXXL 106.7 Tavares (WRUB's sister station).
On February 24, 2016, the then-WCTQ began simulcasting its country music format on 92.1 MHz Venice, Florida, replacing AC "The Coast" WLTQ-FM, and the station re-branded as "92.1 CTQ" in preparation for a new format on the 106.5 frequency. This put WCTQ back on its previous home on the dial, which it occupied from 1987-1999. On February 29, 2016, WCTQ at 106.5 changed their call letters to WLTQ-FM. On March 7, 2016, WLTQ-FM changed their format to Spanish hits, branded as "Rumba 106.5", targeting the Tampa Bay radio market to the north. On March 14, 2016, Rumba began simulcasting on 100.3 W262CP Bayonet Point, which simulcasts on 103.5-HD2; the translator, which broadcasts ditrectionally to the south from its transmitter in Holiday and serves northern Pinellas County (but not its city of license of Bayonet Point, which is further north from Holiday), is essential, due to the aforementioned interference with the 106.5 frequency by WGHR. That same day, 106.5 changed its callsign to WRUB to better match the new format.
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