WOLI (AM)
| City | Spartanburg, South Carolina |
|---|---|
| Broadcast area | Upstate South Carolina |
| Branding | Activa 103.9 |
| Frequency | 910 kHz |
| Translator(s) | 105.7 W289BS (Spartanburg) |
| First air date | September 1, 1940 (as WORD) |
| Format | Regional Mexican (WTOB-FM simulcast)/Brokered programming |
| Power | 3,600 watts daytime directional 890 watts nighttime directional |
| Class | B |
| Facility ID | 34388 |
| Transmitter coordinates | 35°01′10.00″N 82°00′36.00″W / 35.0194444°N 82.0100000°W |
| Callsign meaning | W OLdIes (Dates back to when sister FMs WOLT/WOLI-FM were both known as "Oldies 103".) |
| Former callsigns | WORD (1940-2002) WSPA (2002-2005) |
| Owner | TBLC Holdings, LLC (TBLC Greenville Stations, LLC) |
| Sister stations | WTOB-FM |
| Webcast | Listen Live |
| Website | WOLI Online |
WOLI (910 AM) is a regional Mexican/brokered programming radio station located in Spartanburg, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast with power of 3,600 watts in the daytime and 890 watts at night under separate directional signal patterns.
WSPA 950 AM signed on the air on February 17, 1930 as South Carolina's first radio station, beating out WCSC/Charleston and WIS/Columbia by several months. The station was owned by Virgil Evans during its first 10 years on the air. WSPA was sold on June 1, 1940 to the Spartanburg Advertising Company, a group that was formed with the intention on starting a second radio station in Spartanburg, WORD 910 AM, which signed on in September of that year utilizing studio and tower space from WSPA.
In 1944 the FCC ordered the WSPA-WORD combo to be broken up due to ownership regulations which forbid an owner from having no more than one AM station per market. This was completed on March 17, 1947 when WSPA and WSPA-FM was sold to Liberty Life Insurance and WORD was sold to Spartan Radiocasting (WSPA-FM 98.9 signed on as South Carolina's first FM station on August 29, 1946).
In 1952, a dispute erupted between both Spartan Radiocasting and Liberty Life over a proposed allocation for VHF TV channel 7 in Spartanburg. It was settled in 1958 when Spartan Radiocasting bought back WSPA and WSPA-FM from Liberty Life Insurance and spinning off WORD and their FM sister WDXY 100.5 to different ownership.
In 2002, Entercom (then owners of WORD/WYRD) swapped WORD's programing and call letters from 910 AM over to its newly acquired sister, WSPA's signal at 950 AM to gain better coverage. Then in 2005, WSPA as well as the FMs WOLI/WOLT were spun off to Davidson Media Group. The WSPA call letters were dropped per an agreement with WSPA-TV to surrender the WSPA calls if the radio station ever changed hands. New calls of WOLI took to the air and simulcasted parts of WOLI-FM programing with brokered programing. In 2007, the simulcasting with the FM ended and the station switched to Spanish Religious programing, but retained the brokered programming, which then switched to black gospel January, 2011 through August 2011, a few months of which were simulcast from Davidson-owned WRJD (then known as "Rejoice 1410" in Durham, North Carolina).
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