WRTH (FM)
 |
|
| City |
WRTH: Greer, South Carolina WLTE: Pendleton, South Carolina |
|---|---|
| Broadcast area | Upstate South Carolina |
| Branding | 103-3/95-9 Earth FM WRTH |
| Slogan | The Greatest Hits on Earth! |
| Frequency |
WRTH: 103.3 MHz WLTE: 95.9 MHz |
| First air date |
WRTH: January 1993 (as WLYZ) WLTE: March 2015 |
| Format | Classic Hits |
| ERP |
WRTH: 2,700 watts WLTE: 6,000 watts |
| HAAT |
WRTH: 151 meters WLTE: 71 meters |
| Class |
WRTH: A WLTE: A |
| Facility ID |
WRTH: 73241 WLTE: 170949 |
| Transmitter coordinates |
WRTH: 34°59′54.00″N 82°08′17.00″W / 34.9983333°N 82.1380556°W WLTE: 34°41′19.00″N 82°36′16.00″W / 34.6886111°N 82.6044444°W |
| Callsign meaning | WRTH: EaRTH |
| Former callsigns |
WRTH: WRDQ (1991–1992) WLYZ (1992–1995) WXWZ (1995–1996) WOLT (1996–2014) |
| Affiliations | Weather channel radio, Earth View Traffic |
| Owner |
Salem Media Group (Caron Broadcasting, Inc.) |
| Sister stations | WGTK-FM |
| Webcast | Listen Live |
| Website | earthfmwrth.com |
WRTH is a classic hits radio station broadcasting as "103-3/95-9 Earth FM WRTH" and located in Greenville/Spartanburg, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to the town of Greer and broadcasts on 103.3 FM with an effective radiated power (ERP) of 2,700 watts.
103.3 signed on in January 1993 as WLYZ, simulcasting WLWZ (103.9 FM)'s urban contemporary format to the Spartanburg part of the market as "Double Z". For history of the urban contemporary format on 103.9 prior to the sign-on of 103.3, see WTOB-FM.
In late 1994, the station's then-owner, Emerald City Broadcasting, purchased WWMM (107.3 FM) and moved the urban format to the new station since it had a much stronger signal than the 103.3/103.9 simulcast. WWMM was relaunched as WJMZ "107.3 Jamz", while the 103 simulcast became alternative rock "103-X" with 103.3 picking up the WXWZ call sign and 103.9 picking up the WXWX call sign in early 1995. 103-X was the first alternative rock station in the market, but the same signal problems that the station(s) had remained.
On January 1, 1996, 103-X added Howard Stern's radio show for mornings, but was faced with a backlash from both radio listeners and advertisers that lasted for weeks. During that time Emerald City decided to sell out to Entercom, so 103-X changed formats to oldies in February 1996; a few months later, 103.9 became WOLI and 103.3 became WOLT. The station(s) were on satellite for the next few years and in late 1999, a local airstaff was finally added.
In November 2000 the station jumped on the 1980s oldies bandwagon that was going on at the time, becoming "Star 103", but retained the call letters for both stations. The syndicated Bob and Sheri radio show was added as well as a new airstaff. Over time, the station slowly evolved toward Classic Hits, but kept the Star 103 handle. In late 2003, WOLT and WOLI changed its format to a Contemporary Christian/country hybrid as "The Walk."
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